CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics.  CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]

Nature takes over London’s Covent Garden in Burt’s Bees’ installation

Nature takes over London’s Covent Garden in Burt’s Bees’ installation

Nature takes over Covent Garden as beauty brand Burt’s Bees has launched an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]

Household objects get a voice in chilling campaign against domestic violence for Avon

Household objects get a voice in chilling campaign against domestic violence for Avon

A recent UN report states that the most dangerous place for women is their own home. This is the insight used for a chilling awareness campaign titled ‘You Are Not Alone’ from Brazil, which aims to highlight domestic violence by telling stories of distress from the perspective of the only eyewitness: an object inside that house. The objects chosen […]

L’Oreal Paris and British Vogue smash preconceptions about ageing with new “The Non-Issue” campaign

L’Oreal Paris and British Vogue smash preconceptions about ageing with new “The Non-Issue” campaign

In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included […]

Avec creates brand identity for Care, a new DTC skincare brand

Avec creates brand identity for Care, a new DTC skincare brand

New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line.  Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]

JDO take Nordic hair care brand Cutrin back to its roots for global redesign

JDO take Nordic hair care brand Cutrin back to its roots for global redesign

International brand design agency JDO has rebranded Cutrin Nordic Expressions, a comprehensive range of expert haircare products specifically formulated to enhance the beauty of Nordic hair.  With decades of expertise and an expansive product portfolio for home and the salon, Cutrin combines high quality, the ancient power of the northern environment, the latest technology and […]

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.   An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese […]

Marie Claire continues retail expansion with launch of Marie Claire Edit shopping platform

Marie Claire continues retail expansion with launch of Marie Claire Edit shopping platform

Marie Claire UK, the premium fashion and beauty magazine brand published by TI Media, has launched a unique, first-in-class online fashion aggregator platform: Marie Claire Edit. Designed and built in house within TI Media, Marie Claire Edit brings to life the influential women behind Marie Claire fashion whilst providing brands with new native and social advertising […]

1 2 3