Ground-breaking 3D animation delivers industry-first for beauty professionals

Ground-breaking 3D animation delivers industry-first for beauty professionals

An eLearning series, produced by animation and video production company, Pushed, has become the beauty industry’s gold standard for nail technician training and qualifications. The Nail Knowledge training course, devised by Professional Animated Learning, is the first ever Government-approved and globally recognised industry qualification. The training consists of three masterclasses with 16 lessons and a […]

Creative Studio Designs For One Of Biggest Influencers In Beauty

Packaging Design for Beauty Retailer Collaboration

Creative Studio Designs For One Of Biggest Influencers In Beauty

One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign. The YouTube sensation, who has more than 14m Instagram followers world-wide and 13.5m subscribers, worked with Manchester brand and design […]

Pearlfisher partners with Tohum to create an inspirational design experience.

Pearlfisher partners with Tohum to create an inspirational design experience.

Pearlfisher has created a new brand identity, packaging design and luxury experience in partnership with award-winning jewelry design brand, Tohum. Verda Alaton launched Tohum 10 years ago to express her love for simplest forms of beauty. Born of her passion for nature and culture, and inspired by her travels across continents, Tohum is a distinctly […]

SEPHORA and BETC reveal The Unlimited Power of Beauty

The retailer celebrates beauty with latest campaign and new brand positioning

SEPHORA and BETC reveal The Unlimited Power of Beauty

Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]

New beauty brand RAWR launches flagship London store with celebrity bash

New beauty brand RAWR launches flagship London store with celebrity bash

RAWR, formerly Lashious Beauty, today announces the opening of its flagship store on London’s Rathbone Place, following a star-studded launch party to celebrate the opening that featured a performance from British rapper, singer, and songwriter Stefflon Don.  RAWR, working with global experience agency, Imagination, has completed a full brand overhaul as it plans rapid expansion […]

Lashious Beauty boldly rebrands to Rawr with partner Imagination

Lashious Beauty boldly rebrands to Rawr with partner Imagination

RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

Kinetic, the UK’s leading Out-of-Home media agency, and WPP media agency Wavemaker, have partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign. The launch is the biggest for the beauty brand since it released its best-selling perfume Black Opium in 2013. Passers-by will be able to indulge in […]

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics.  CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]

1 2 3