Glow announces global research partnership with Local Planet.   

Local Planet has partnered with Glow as its primary provider of consumer insights across its global and international clients. This announcement extends the relationship Glow & Local Planet have had in EMEA to its global clients, effective immediately.   

Local Planet is the world’s leading independent media agency network and is present in 85 markets.  Local Planet works with clients including Lionsgate +, Stiga, Bicester Village Collection, Haier and Smile Direct.

Local Planet will use Glow’s agile end-to-end research technology to power its Local Planet Insight Engine ©; a co-created service that provides the business and its clients with quality human insights at pace to inform better decision making when developing strategy, assessing sentiment towards brands and validating the impact of client marketing activity.

Glow’s on-demand insight capabilities have already played an important role in Local Planet’s planning process, they have supported the development of bespoke client strategies and have helped prove return on client investment. 

Glow’s research-technology supports a range of use cases for media agencies including gathering bespoke audience insights across consumer behaviour and motivations, identifying category dynamics, measuring cross-channel marketing effects and more. 

Paul Wilson, Local Planet’s Chief Strategy Officer says ” We believe technology is reinventing scale allowing businesses to compete differently against existing legacy businesses. We’ve been working with Glow for over a year and their ability to deliver fresh insights at pace has been instrumental in helping enrich our understanding of specific local audiences for clients and to win new business pitches. We’ve been impressed by Glow’s plug and play technology and the support they provide and believe developing Local Planet Insight engine © will help continue our growth.”

Neil Gupta, Glow’s MD in EMEA says “The Local Planet team get how insights can be used to stimulate creativity and help build differentiated strategies. It’s been a pleasure working with their team and we are delighted to be extending the partnership to their global and international clients. We look forward to helping them achieve ambitious growth targets with existing and new customers as we head into 2023”

Source: Glow

  Glow, Local Planet, Neil Gupta, Paul Wilson