Saatchi & Saatchi has appointed Raph Basckin as Executive Creative Director, further strengthening its senior creative team led by CCO Franki Goodwin.
Raph will work closely with Franki to deliver her creative vision for the company. His new role will see him head up creative for one of the company’s three squads.
Formerly Group Creative Director at Droga5, Raph brings a wealth of experience, with notable recent projects including Amazon, Barclaycard Business and Uniqlo’s LifeWear. Prior to this, he was a creative director at BBH where he produced work for The Guardian, Audi, Google, KFC and Mentos.
Before BBH, Raph was at TBWA\Hunt\Lascaris Johannesburg in his native South Africa, where he worked as an architect before moving into advertising. In 2010 he was part of the team that produced one of the country’s most celebrated pieces of work, “The Trillion Dollar Campaign” for newspaper The Zimbabwean.
Of his appointment, Raph comments, “I’ve been in the UK for ten years now and I still don’t understand much about Saatchi & Saatchi. How do they get so much great work into every corner of the nation daily? How is a shop that first opened its doors a decade before I was born coming up with ideas that make me feel old? And how do the people of this iconic agency get anything done when they have an onsite pub? Franki and her team are doing something very special. Or perhaps the whole thing is an occult temple. Either way, I can’t wait to join.’
Franki Goodwin, CCO, Saatchi & Saatchi adds, “Raph brings a wealth of truly excellent work and experience with him and I’m delighted he’s chosen to start the next chapter of a stellar career with us. It’s an exciting time for us as an agency, both in terms of the work we’re making and the initiatives we are launching into the world. I know Raph is going to be a key part of maintaining and strengthening the wave of cultural momentum we’re already riding.”
Raph is the latest in a series of creative hires for the agency, who in December announced the appointments of three new Creative Directors: Ashley ‘Mil’ Milhollin, Ali Dickinson and Michael Thomason.
The company has also welcomed Rachel Solomon as its third Executive Production Lead, joining from Wieden + Kennedy to report into Chief Production Officer, Jess Ringshall.
Source: Saatchi & Saatchi
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