Lamborghini turns Power and Emotion into Pulsating Rhythm of Two Heartbeats for Urus SE 

‘Born With Two Hearts’ by DUDE London mirrors two sensations experienced while driving the prestigious car brand with the dual functionality of a hybrid engine

Luxury car brand Lamborghini has launched a multi-channel international campaign for the release of the latest addition to its high-performance sports car and supercar range, the new Urus SE.

Created by DUDE London, ‘Born With Two Hearts’ takes two of the most well-known sensations experienced when driving a Lamborghini – power and emotion – and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine. The film explores a world where individuals are born with dual hearts, which serves as a metaphor for the debut of the hybrid engine in the Urus SE ,and through this comparison, we uncover the remarkable possibilities that could elevate our existence beyond anything we’ve known before.

Curro Piqueras, Executive Creative Director, DUDE London said: “Launching the new Urus SE, the hybrid version of such an iconic Lamborghini has been a dream and a creative challenge all at once, as portraying its incredible power, capable of everything while showing its reimagined versatility, was not easy. The answer was the analogy of the two human hearts to connect with the thermic and electric engines of the car. A human story that helped us convey its power through the eyes of our main characters and the car, who delivered an outstanding performance in every shoot.”

The campaign will run on digital and social channels and in-store worldwide.

Credits

Lamborghini:

Brand Strategy and Communication Team

CREATIVE AGENCY: DUDE LONDON

CEO & Partner: Francesca Spitali

Executive Creative Director: Curro Piqueras Parra

Creative Director: Tomás Gianelli O’Ryan & Chiara Monticelli

Head of Art: Pietro Soldi

Art Director: Daniela Gonzalez Lavalle

Copywriter: Matt Yeo

Client Director: Hamish Day

Senior Account Manager: Adriana Sabia

Producer: Cass Beck

Chief of Strategy and Innovation: Lorenzo Foffani

Strategy Director: Marco Mammino

Strategy Supervisor: Michelangelo Ferracane

PRODUCTION AGENCY – Think Cattleya

Executive Producer & General Manager: Martino Benvenuti

Producer: Raffaele Fusco

Junior Producer: Cecilia Brambilla

Director: Iñigo Jiménez

Dop: Hugo Prats

Local Service: Garage Films

Set Designer: Noe Figueras

Stylist: Praxedes de Villalonga

Rocìo Pérez Lavilla & Francesco Maciocci (Artificio)

Post production: EDI Effetti Digitali Italiani

Music & Sound Design: IXYXI

Colorist: Fran Còndor

Source: DUDE London

  Curro Piqueras, Dude London, Lamborghini