StrawberryFrog Doubles Down on Creativity: Sonderup Promoted to Co-Chief Creative Officer as Agency Turns 25

StrawberryFrog, Ad Age’s 2024 Purpose-Led Agency of the Year, has promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo. 

 Nick Sonderup  ( Photo Credit: Andres Cevallo )

“Nick’s been bringing the heat creatively so we’re promoting him to Co-CCO. Why? Because right now, in this crazy economy, the big fish – we’re talking Fortune 500 – are desperate for creativity. They’ve squeezed every last drop out of efficiency. Now they need ideas that’ll make consumers give a damn,” says Scott Goodson, CEO and Founder of StrawberryFrog. “Nick is delivering that creative spark. It’s not rocket science, it’s just good business where great storytellers inherit the earth.” 

“StrawberryFrog isn’t just another agency where everyone talks big. This outfit actually does what huge clients need and want, we just do it totally differently than the corporate agencies. StrawberryFrog gets it done, says Nick Sonderup, StrawberryFrog’s Co-CCO. “Bold moves? They’re not just buzzwords here – they’re the bread and butter. We’re assembling a new team to deliver the work that actually moves the needle.”

StrawberryFrog’s dual CCO structure is not a personnel change—it’s a strategic power move. By pairing complementary leaders, StrawberryFrog is injecting diverse perspectives into their creative DNA. In an industry where buzzwords often outpace real innovation, StrawberryFrog’s creative excellence and Movement Thinking™ continue to set the pace. As the advertising world evolves, this leadership approach signals StrawberryFrog’s intent: not just to adapt, but to lead the charge.

 “Nick and Tyler are the agency’s twin creative turbos,” says Goodson. What matters is moving product and helping clients make money. Period. This industry changes faster than a TikTok trend. ‘Creative boundaries’? StrawberryFrog’s been around for 25 years? In agency years, that’s practically Jurassic. But here’s the thing – we’re not some crusty dinosaur. We’ve survived by evolving, by staying hungry. These CCOs are focused on what keeps the lights on: results.”

“Nick’s promotion and our partnership as Co-CCOs represents the fullest definition of how creativity is developed, nurtured, and realized in a modern agency environment,” added Tyler DeAngelo, Co-Chief Creative Officer, StrawberryFrog. “Creativity is not a monolith. It doesn’t happen in silos. The best creative is forged through collaboration from all directions. I’m excited to advance the idea exchange Nick and I have engaged in the past few months.”

Source: StrawberryFrog

  Nick Sonderup, Scott Goodson, StrawberryFrog, Tyler DeAngelo