What a movie from the 1990’s can teach us about strategy and the current moment we’re in BY RG Logan – Chief Strategy Officer , StrawberryFrog Michael Keaton is one of the greatest actors of all time. He’s been Batman, Birdman, and Beetlejuice. As a child of the 90s, I was fortunate to grow up […]
StrawberryFrog Media has been retained to lead media strategy and execution for Grammy-nominated hip-hop icon Jeezy, kicking off with a fully integrated campaign behind his 2026 Las Vegas residency, The Legend of the Snowman. Set at Planet Hollywood Resort & Casino, The Legend of the Snowman pairs a large-scaled orchestra and cinematic production design with one of hip-hop’s most […]
Strategy veteran to lead integrated brand, media and AI-driven marketing StrawberryFrog, the independent, full service, creative advertising agency, today announced that RG Logan has joined as Chief Integrated Strategy Officer. He will lead the agency’s strategic direction and integrated approach to building brands that matter in culture and business, bringing together creativity, media, technology and emerging […]
StrawberryFrog, the independent, full-service creative advertising agency renowned for strategic and creative excellence — and more recently for its leadership in AI and innovation and media, today announced that Steve Scutellaro has been elevated to Chief Executive Officer, effective immediately. Known industrywide for its agility and mission to be the world’s largest small agency, StrawberryFrog has […]
Agency To Revamp Brand Strategy, Visual ID & Launch Creative For Celebrated Boutique Distiller StrawberryFrog, the independent, full service, creative advertising agency, had been tapped by Woody Creek Distillers to launch a high-profile branding, strategic and creative project to expand the brand’s marketplace footprint, boost product trials and sales and celebrate the company’s unique position in the […]
Agency will lead media planning and buying across all paid channels for this iconic and beloved restaurant brand StrawberryFrog has been named media agency of record for The Cheesecake Factory®, the agency announced today. The win follows a competitive review conducted in Q4 2025. In its new role, StrawberryFrog will oversee media planning and buying across all […]
StrawberryFrog, the independent, full service, creative advertising agency, has launched a high-profile Anthem campaign for Houston’s Memorial Hermann Health System. Two dramatic TV spots serve as the backbone for the campaign that presents Memorial Hermann at the brand level—a first of its kind for the brand—and distinguishes them among competitors in the market. Both […]
RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the holiday season in New Jersey. The campaign was developed in collaboration with StrawberryFrog, an award-winning advertising agency. The campaign’s strategy centers on connecting with New Jersey families in the places and moments that matter […]
StrawberryFrog, the independent, full service, creative advertising agency, has built a retro-styled video game, built entirely with AI tools. The video game, “Outleap,” was designed to emulate 80s arcade games like Mortal Kombat and Street Fighter and serve as a metaphor and a sales tool for the agility and creativity that make independent shops more aligned […]
Northwell Health, in partnership with New York-based advertising agency StrawberryFrog, has launched a poignant new television campaign aimed at preventing firearm-related deaths among children. The initiative urges New Yorkers to securely lock their firearms, reinforcing the importance of gun safety to prevent tragic and avoidable accidents. A 30-second spot, titled “Things We Can Treat,” begins with […]