YouGov appoints Marc Ryan as Chief Product Officer

YouGov has appointed Marc Ryan as its Chief Product Officer (CPO) to lead YouGov’s industry-leading suite of audience intelligence, brand tracking and behavioural products.

Marc’s initial focus will be on YouGov’s data products, and he joins YouGov to oversee its product strategy with a focus on customer-centric innovation. In his new role, he will set YouGov’s long-term product vision across its entire product ecosystem, including cross-product convergence. From enhancing existing products to identifying emerging trends and customer needs, his role will play a pivotal part in ensuring the continued success of YouGov’s market-leading offering.

With over 30 years’ experience in the market research industry, Marc has an exceptional track record as an innovative leader specialising in data, products and scaling growth across dynamic B2C and B2B environments. He joins from SCUBA Analytics where he was Chief Product Officer and previously served at Kantar as both its Chief Data Officer and Chief Product and Technology Officer in addition to holding senior positions at Nielsen. Marc joins YouGov on 3 September 2024 and will report directly into YouGov CEO Steve Hatch.

Steve Hatch, CEO at YouGov: “I’m thrilled to have someone of Marc’s deep experience in data, research, product, AI and leadership join as YouGov’s CPO. He has a proven track record of customer-centric innovation that delivers data products exceeding users’ needs and expectations. It is an exciting time for the industry as advances in zero party data and AI see clients demanding more from their research. With YouGov’s renowned data products and our unrivalled proprietary data set, we are already market-leading and with Marc’s expertise we will continue to be the innovation leader in the industry.”

Marc Ryan, incoming Chief Product Officer at YouGov: “YouGov has been a pioneer, revolutionizing how we gather and analyse data. Joining such an innovative company at this pivotal time is truly exciting. With its best-in-class proprietary panel and game-changing data products like YouGov Profiles and BrandIndex, YouGov has consistently pushed the boundaries of what’s possible in our field. As we stand on the cusp of new advancements in behavioural data and AI, I’m thrilled to be part of a team that will undoubtedly unlock unprecedented possibilities for our clients. The future of data-driven insights is bright, and I’m eager to contribute to YouGov’s continued leadership in shaping it.” 

Source: YouGov

  Marc Ryan, Steve Hatch, YouGov