Rabea ‘Pulls the Trigger’’on Mobile Gaming Influencer Campaign with Limited-Edition Mug

Presented as ‘the ultimate break’ for gamers, the Saudi Arabian-based beverage brand’s ‘Trigger Mug’ is a true extension of the gaming experience — and a collectible item that showcases Rabea’s bold brand identity 

Rabea, a heritage Saudi Arabian tea brand unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology with the long-standing Saudi culture of tea drinking: the Rabea Trigger Mug. This collectible item represents a first-of-its-kind fusion between gaming enthusiasts and tea lovers, designed specifically for mobile battle royale and first-person shooter gamers.

Research in Saudi Arabia shows that tea is the favorite beverage among gamers, who enjoy its steady energizing, and focus-boosting effects during extended gaming sessions. It is this slow-kick effect that differentiates tea from other caffeinated drinks. However, mobile gamers face a common challenge: the need to remove one hand from their device for a sip of tea, often leading to in-game elimination.

In an unexpected and bold move, Rabea decided to cater to the needs of the community of Saudi gamers, reflecting its genuine understanding of their needs and the endless values that bring them together. With the release of this special product, two worlds that once seemed contrasting from the outside show otherwise. Tea is a traditional drink in Saudi Arabia, and gamers don’t lose their cultural traditions when gaming in a virtual and high-tech world.

Tea is naturally imbibed slowly and calmly, while gaming is typically an intense and fast-paced activity. For those reasons, the Trigger Mug is the perfect symbol for the gaming experience that differentiates the Saudi gamer from the rest. After all, tea is widely recognized as Saudi gamers’ favorite drink because it gives a sense of smooth transitions into a more energetic but focused mindset, without the “jitters” often spurred by other drinks.

Rabea is the perfect brand to tap into the worlds of technology and video gaming at the crossroads of diverse worlds. The beverages provide a sense of equilibrium and calmness and curb an overstimulation that would have a negative impact on the gamers’ performance and enjoyment. Rabea’s approach comes as a long-awaited rescue in the form of the Trigger Mug:  “Keeping your game smooth thanks to its smooth energy boost.”

“Gaming is central to Saudi Arabia’s vision for the future, with major investments in global gaming companies and the development of our new gaming city,” said Moutaz Abdulghaffar, Commercial Executive Director at AMS Baeshen & Co., parent company of Rabea. “As a heritage brand evolving with our nation, we recognized an opportunity to solve a unique challenge faced by our gaming community while celebrating their passion.”

The Trigger Mug integrates existing mobile gaming technology into an elegantly designed tea mug, allowing players to maintain full gaming control while enjoying their favorite Rabea blend. The mug features precision triggers and an ergonomic design optimized for popular mobile battle royale games.

“This is a unique collaboration that brings together contrasting worlds, where tradition meets technology, and gamers reconnect with the national drink of their parents and grandparents. We leveraged our multilevel expertise to pull this innovative solution together. We are in close proximity to the community of gamers, empowered by engaging platforms and strong relationships with the main players shaping this industry, and we also brought in our local understanding of Saudi culture, This innovation represents our commitment to understanding and supporting the gaming community and to preserving the Saudi culture,” said George Maktabi, Group Chief Executive Officer at Webedia Arabia. “This solution is not the outcome of a “spur of the moment” decision but the result of quantitative and qualitative due diligence to create a unique experience that resonates with modern gamers while honoring the cultural significance of tea-drinking.”

The aura of exclusivity surrounding Trigger Mugs’ release, defines these products as highly sought-after collectible items. Gaming influencers will showcase the mugs through exclusive unboxing experiences and live demonstrations on streaming platforms.

The Trigger Mug builds on Rabea’s existing gaming initiatives, including successful collaborations with PUBG Mobile, as the brand continues to deepen its connection with the gaming community.

For more information and to see the Trigger Mug in action, visit www.triggermug.com.

Source: Rabea

  Gaming Technology, George Maktabi, Mobile, Moutaz Abdulghaffar, Rabea, Tea