Nail Communications has received a Boston/New England Regional Emmy® Award for Outstanding Commercial – Single Spot, according to Nail Creative Partner, Alec Beckett. The commercial was created for The Elms—one of The Newport Mansions, a long-time agency client.
Working with the museum’s curators, Nail homed in on the story of the Berwind family, whose coal mining fortune built The Elms, and the staff of immigrants who went on strike over working conditions in one of the earliest examples of labor protest in the country.
“We distilled that history down to the theme of ‘American ambition.’ Then we set out to dramatize this history in the form of a theatrical trailer,” explained Beckett.
“Live the Drama” at The Elms Extended Trailer.
“One of our key strategic goals is to generate more interest in the mansions among younger, more diverse audiences.” added Kevin O’Leary, Marketing Director for the Newport Mansions, “And this cinematic approach has proven extremely effective.”
The Boston/New England Chapter of the National Academy of Television Arts and Sciences is dedicated to the advancement of the arts and sciences of television, the fostering of creative leadership in the television industry, and the encouragement of excellence in artistic, educational, cultural and technical progress.
Winners were announced the 49th Boston/New England Emmy® Awards Gala held at the Marriott Boston Copley Place on Saturday, June 6, 2026.
Source: Nail Communications
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