Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run way and behind the scenes, whist allowing users to take snaps of the show and instantly pin them on Pinterest.
Adidas Y-3 2013: Interactive Live Stream added by newsroom on
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