Alliant Launches PurchaseCore, Expanding Predictive Consumer Purchase Intelligence

New purchase behaviour intelligence provides deeper visibility into brand affinity, category purchasing, and consumer buying behaviour 

Alliant, the people-based data partner and leading source of consumer data and intelligence, today announced the launch of PurchaseCore, a consumer purchase behaviour data solution designed to help marketers identify and reach the consumers most likely to buy across brand affinity, category purchasing, and in-market signals built from billions of real transactions.

PurchaseCore extends Alliant’s predictive capabilities with data that gives brands and agencies greater visibility into purchase potential beyond their own first-party data. The initial release spans several major consumer spending categories including automotive in-market attributes by make and model, and brand and category purchase attributes across consumer packaged goods, retail and apparel, travel and hospitality, dining, and more.

“What people buy is one of the clearest signals of what they’ll do next, and PurchaseCore puts that signal to work for marketers,” said Scarlett Shipp, CEO of Alliant. “We built it category by category, from automotive to consumer packaged goods to travel, so brands can find new customers, grow the ones they already have, and invest with confidence. PurchaseCore is helping marketers understand consumer behaviour and act on it.”

PurchaseCore supports customer acquisition, audience development, first-party data enrichment, and predictive targeting. It is designed to complement PeopleCore, Alliant’s consumer data solution, which provides predictive psychology-driven insights into who consumers are and how they make decisions, including their motivations, channel preferences, and purchase mindsets. While PurchaseCore focuses on what consumers are likely to purchase, PeopleCore adds insights into the characteristics and motivations that influence those decisions.

“PurchaseCore is designed to be practical. It’s grounded in real transactions, delivered where marketers already work, and built to pair with PeopleCore,” said Dave Taylor, Chief Product Officer of Alliant. “PurchaseCore points to what consumers are likely to buy next, and PeopleCore adds the why. Together, they give our clients a fuller view of the consumer than most standalone data assets.”

PurchaseCore is available for enrichment, licensing, installation, and API delivery. Alliant’s predictive audiences are also accessible through all major platforms for activation across digital and offline channels.

The launch of PurchaseCore continues Alliant’s commitment to delivering comprehensive, predictive data that empowers brands to turn understanding into action and strategy into performance.

Source: Evergreen & Oak

  Alliant, Dave Taylor, Evergreen & Oak, PurchaseCore, Scarlett Shipp