New purchase behaviour intelligence provides deeper visibility into brand affinity, category purchasing, and consumer buying behaviour Alliant, the people-based data partner and leading source of consumer data and intelligence, today announced the launch of PurchaseCore, a consumer purchase behaviour data solution designed to help marketers identify and reach the consumers most likely to buy across […]
Data and AI innovator joins Alliant’s executive team as the company scales its people-based data technologies Alliant, the leading provider of consumer data and intelligence illuminating modern human behavior, today announced that Joseph Byrum has joined the company as Chief Data and Engineering Officer. In this role, Byrum will lead Alliant’s data strategy, data science, […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]