An industry first from Princess Yachts

Campaign launched in partnership with VCCP Media

In an exciting industry first, Princess Yachts have announced that they will be launching their eagerly anticipated new boat on 27th July 2020.

As the first X95 reaches completion in the Plymouth based manufacturing facility, and unable to launch this flagship yacht through more traditional methods due to the current climate and associated restrictions, Princess Yachts, Craft Video and VCCP Media have worked together and thought outside the box to facilitate an absolutely unique experience. The bold decision was taken to host a Facebook Live event, on Monday 27th July 2020 at 14:00 (BST) to make the X95 Global launch event truly accessible to an international audience, open to everyone through the Princess Yachts Facebook Events page.

The event will run for a couple of hours and will provide the viewers with a never before opportunity to experience an exclusive tour of this class defying yacht, both inside and out. In addition, there will be a panel of speakers, made up of Princess Yachts’ executive board members, who will talk through the different areas of the yacht’s development.

Kiran Haslam, Chief Marketing Officer at Princess Yachts, said: “Princess Yachts are immensely proud of the X95, a striking new addition to the range, as she boldly re-writes the rules of yacht design, and we are thrilled to be able to share her launch through digital means, in a truly unique manner.”

Tara Marus, CEO at VCCP Media, added: Princess are the epitome of a Challenger brand and in true spirit, embraced the opportunity to adopt new ways of behaving to launch the X95 in the absence of the event stage of a global boat show. We’ve enjoyed collaborating with Princess, Craft Video and key publishers to find an alternative and innovative solution for the launch”

Source: VCCP Media

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