VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]
Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]
Men’s skincare brand Bulldog Skincare has hijacked Dry January to encourage men not to overlook their skin and to moisturise this Winter, with the help of its media agency VCCP Media. Whilst many men will be “going dry” this January, Bulldog’s cheeky campaign highlights the importance of hydration in their Non-Dry Jan campaign. Over Christmas […]
Wilkinson Sword has appointed VCCP Media to handle its UK media planning and buying across men’s and women’s products, following a media review process with the incumbent Wavemaker. With more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal […]
- World leader in spread betting, FX and CFD trading launches biggest campaign in years, in partnership with Boulder Group
- Push depicts a world where your everyday environment reacts like the markets, through a series of physical and gravitational shifts
- Campaign will run in the UK, Singapore and Australia
City Index, a world leader in spread betting, FX and CFD trading, has today unveiled a major new multichannel campaign, ‘Master the Market Forces’. The creative push was developed in partnership with Boulder Group, and is the first work to launch since City Index appointed the global marketing, technology and venture group as lead creative agency for […]
New integrated campaign heroes classic cheese dishes using dairy free Violife products as new study reveals Violife products have less than half the carbon footprint of dairy cheese
Dairy Free Brand, Violife Urges Consumers To ‘Change Your Cheese, Change Your Planet’ With New Campaign
In an exciting industry first, Princess Yachts have announced that they will be launching their eagerly anticipated new boat on 27th July 2020. As the first X95 reaches completion in the Plymouth based manufacturing facility, and unable to launch this flagship yacht through more traditional methods due to the current climate and associated restrictions, Princess Yachts, […]
Tilney, the award-winning financial planning and investment firm, have released their first paid media campaign since 2017. The colourful work is empathetic and addresses the concerns that many people in the UK are currently facing, answering questions such as: “What if the ‘new normal’ means a new plan for you and your business?” The campaign […]
