Argos is challenging the nation to make the most of their summer with a new, fun-filled advertising campaign that inspires viewers to seize the day.
Set in a back garden, the advert centres on a family trying to enjoy a sunny day. The opening scene feels very every day, even a little boring, before the sound of an Argos delivery changes the mood bringing an explosion of colour, energy and positivity. From that moment onwards the day is transformed; mum is relaxing on the costa del patio helping her daughter record her latest TikTok, while dad is reliving his glory days belting out some classic dance tracks for his son who’s raving in full festival attire. The sun is out, the toys are out and they’re having a brilliant time together.
Aimed at Argos’ core audience of families, it inspires viewers with the idea that any day can be turned into a great one, with a bit of imagination and Argos’ same day home delivery.
Going live today the spot was created by The&Partnership London and shot by Magnus Renfors of Hobby Films.
Yan Elliott, The & Partnership, said “It’s their energy and passion they put into everything they do that makes an Argos customer. We’ve brought that to life in a smart, engaging and fun way. Whatever the circumstance they find themselves in Argos customers really do live life in full colour.”
Rob Quartermain, Argos said “Our customers are looking to enjoy Summer in whatever way they can. It is the spontaneity, vibrancy and fun that we see in this campaign that makes us excited to play a part in helping customers make the most out of their Summer.”
The spot is the first in series running throughout the summer featuring a wide range of Argos products that can help you make the most of the summer months.
ECD – Yan Elliott & Micky Tudor
Creative – Brodie King
Creative – Owen Jenkins
Planning Partner – Rebecca Munds
Senior Planner – Matt Shaw
Managing Director – Gary Simmons
Senior Account Director – Lucy Almond
Senior Account Manager – Joanna McClatchey Head of Integrated Production – Charles Crisp Senior TV Producer – Rick Carter
Production Company: Hobby film Director: Magus Renfors
Executive Producer: Anna Bergström Producer: Gustav Appelgren Production Manager: Sofia Jakobsson Director of Photography: Snorre Ruhe
Stylist: Anna Grenås
Hair & Make Up: Sara Klänge Production Designer: Joel Junsjö Props Master: Max Stenerud
Edit House: Artofficial Agency Cophenhagen Editor: Nicolaj Monberg
Audio Post Production: Big Kahuna Sound Sound Engineer: Nick Olsouzidis
Sound Producer: Glen Percivel
VFX Post Production: MPC
VFX Supervisor: Kamen Markov Colourist: Matthieu Toullet Post Producer: Philip Whalley
Music Supervision: We Are Theodore Music Supervisor: Arnold Hattingh Music Title: Good Life
Artist: Inner City
Rights Owners: BMG & Universal