“The Book of Dreams” The&Partnership brings the joy of the Argos catalogue to UK audiences

“The Book of Dreams” The&Partnership brings the joy of the Argos catalogue to UK audiences

The much-loved Argos catalogue takes centre stage in the retailer’s highly anticipated 2019 Christmas advertising campaign, launching tonight to millions of viewers across the UK. The new TV advertisement is expected to be the first blockbuster Christmas advert from a major British retailer this year, and it celebrates the iconic and long-standing tradition of circling your most-wanted […]

The&Partnership London picks up Gold Media Lion for ’80 Days of Argos’ campaign

The&Partnership London picks up Gold Media Lion for ’80 Days of Argos’ campaign

The&Partnership London has picked up a Gold Media Lion for Excellence in Media Execution, for its ‘80 Days of Argos’ work, which ran last spring and summer. The campaign – which encouraged customers to ‘seize the day’ with Argos’ market-leading Fast Track and Same Day Delivery Service – was the world’s first campaign to feature a […]

Argos and ITV partner for TV and social push

Argos and ITV partner for TV and social push

Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign. Created by CHI&Partners, Mindshare and The Social Practice, Argos is launching a series of ads tailored to ITV programmes asking viewers to suggest ads. In each […]

Virgin Media is most socially engaged Facebook brand

Virgin Media is most socially engaged Facebook brand

Virgin Media is the most socially engaged brand on Facebook according to a top five report from social media analytics platform Socialbakers. The telecoms firm had a 94 per cent response rate and the average response time was just over three hours. In second place, was mobile network provider EE who had a 90 per […]