CRM specialist Armadillo has bagged five awards at Tuesday’s DMA Awards. The agency took the top spot in the ‘Travel and Leisure’ category for Cunard: Navigating the Route to Recovery campaign, and secured further wins in Marketing Automation, Data Storytelling, Customer Journey and Integrated Campaign categories with McDonald’s campaigns.
At the core of the Gold winning Cunard campaign was giving Cunard customers ‘permission to daydream’. Delivered through their letterbox was an ‘Invitation to Exploration’. Gilt-edged, on heavy stock, and worthy of a place at the Captain’s Table – this beautiful piece inspired guests to look ahead with positivity. It reminded them of the reasons they loved to travel with Cunard and encouraged them to start dreaming about their nextvoyage. Over £2m incremental revenue was attributed to the campaign, resulting in a 25:1 ROI.
The five awards mark the biggest awards haul in the agency’s 29-year history.
The DMA Awards is the annual best in class awards covering all areas of direct marketing across the UK.
James Ray, CEO of Armadillo, commented: “What a fantastic result for our brilliant Armadillo team and our clients, Cunard and McDonald’s. It’s so incredibly well deserved and I’m so proud of what we’ve achieved together.”
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