ELVIS and Cadbury take home DMA Awards Grand Prix for ‘Hunt the White Creme Egg’ campaign

By on    Agency, Events, Latest, Marketing  

- Initiative saw Cadbury Creme Egg ‘hacking’ the ads of other brands - Campaign also picked up Gold awards in the Best Integrated Campaign and Best Digital Experience categories, while ELVIS and Cadbury received a Silver in the Best Brand Building category for their work on Creme Egg over the last three years

ELVIS and Cadbury take home DMA Awards Grand Prix for ‘Hunt the White Creme Egg’ campaign

Creative agency ELVIS and its client Cadbury triumphed at the DMA Awards last night, picking up the Grand Prix for their Cadbury Creme Egg ‘Hunt the Creme Egg’ campaign.  The initiative, which saw Cadbury Creme Egg ‘hacking’ the ads of other brands, including Google, Benefit and Persil, also picked up Gold awards in the Best Integrated Campaign […]

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

By on    Latest, Marketing, Media, Mobile  

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]