Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]
DMA publishes insights from marketing career quiz to reveal what personality types are the most common among students and current industry professionals
Creatives Most Prominent Marketing Personality Type With Persuaders The Rarest
A collection of Gold, Silver and Bronze for Cunard and McDonald’s Campaigns
Armadillo Bags Five Awards At 2021 DMAs
- Initiative saw Cadbury Creme Egg ‘hacking’ the ads of other brands - Campaign also picked up Gold awards in the Best Integrated Campaign and Best Digital Experience categories, while ELVIS and Cadbury received a Silver in the Best Brand Building category for their work on Creme Egg over the last three years
Creative agency ELVIS and its client Cadbury triumphed at the DMA Awards last night, picking up the Grand Prix for their Cadbury Creme Egg ‘Hunt the Creme Egg’ campaign. The initiative, which saw Cadbury Creme Egg ‘hacking’ the ads of other brands, including Google, Benefit and Persil, also picked up Gold awards in the Best Integrated Campaign […]
In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]