Asahi UK Appoints Splendid Communications As UK Consumer PR Agency For Peroni Nastro Azzurro

Asahi UK has appointed Splendid Communications as UK consumer PR agency for Peroni Nastro Azzurro (PNA), the UK’s number one super premium beer brand, following a competitive pitch.

Splendid has been briefed to help drive fame and consumption of Peroni Nastro Azzurro amongst UK beer drinkers, along with delivering creative activations to support its global sponsorships which include the Aston Martin Formula One™ team for Peroni Libera 0.0%.

Splendid will also be working with the Peroni Nastro Azzurro team to deliver a longer-term comms strategy that looks to cement the Italian brand’s position at the top of the Super Premium category. Its creative activations will focus on the Italian beer brand’s core product, as well as its alcohol-free variant, Peroni Libera 0.0%.

Jonathan Norman, Global Brands Director at Asahi UK, commented: “Splendid demonstrated a great understanding of the Peroni Nastro Azzurro brand and audiences, and showcased real energy for delivering impactful comms to more consumers through PR. It’s a big year for us and we believe we have the right strategic and creative partner to deliver on our ambitions.”

Alec Samways, CEO at Splendid Communications commented: “Working with a brand as iconic as Peroni Nastro Azzurro is a dream for any agency, and we consider it a real honour to have been chosen as its strategic and creative partner in the UK. It’s an incredibly exciting time for Peroni and we have some great plans in store for the brand over the next year that we know will deliver both consumer engagement and commercial success.”

Source: Splendid Communications

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