Assassin’s Creed Valhalla ‘Greetings from England’ – We Are Social France

We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla – the next instalment in Ubisoft’s Assassin’s Creed franchise launching on November 17 – features a journey of discovery through ninth century England. Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads is a film which opens with the tease: ‘Want to discover new horizons? Visit England!’

A sequence of tempting images then follows – from an ancient stone circle to rustic villages, beautiful fortresses and the English countryside in all its glory – along with the promise of rich culture to discover and a warm welcome. The film ends with the strapline: ‘Discover England! The dream destination for an invasion …’ The true intention of the launch film will be unveiled in subsequent ads in the campaign, running across 14 countries, as a sequence of related content rolls out across Assassin’s Creed social networks in the coming weeks.