The ‘AI in Agencies’ Spark Report for Autumn/Winter 2026 has found that while 90% of agency staff use AI at work, few are turning AI productivity gains into commercial return Only 9% of agencies have redesigned a workflow end to end, and just 6% have enabled a new AI revenue model Unless pricing models change, […]
Created by BETC HAVAS, the AI-powered film uses humor to raise awareness of plastic waste associated with laser printing and introduce Epson’s toner-free printing technology Epson has launched “Toner Printer Madness,” a new film developed as part of its “Toner Free” campaign for its business printing portfolio. Created by BETC HAVAS, the campaign highlights the […]
A bespoke rendition of The Beatles’ “Golden Slumbers, provides the soundtrack for the heartwarming story ‘Joy Delivered’ kicks off Amazon’s integrated festive brand campaign and will run across Broadcast TV, Video-On-Demand, Online Video, Out of Home, Cinema and Social until the end of December 60-second advert launches on TV on 6th November in the UK […]
Advancing agency partnerships through mindset and sports intelligence GumGum, The Mindset Company™, today announced a dedicated global Agency Partnerships team to help agencies transform the business of advertising through mindset and sports sponsorship intelligence. This team will strengthen strategic relationships with holding companies and independent agencies, helping them apply GumGum’s Mindset Graph™ and Relo Metrics […]
Christmas advert created by McCANN in Manchester will hit TV screens on Thursday 5th November at 8pm. Kevin the Carrot returns for Christmas, but festive celebrations are put on hold when the family realises their beloved Cauli Dog has gone missing. The highly anticipated Christmas advert, launched today, opens on a tender note as Chantenay, Kevin’s daughter, […]
Retailers can enhance organic search and merchandising rules with audience segments from their own Customer Data Platform AI-powered retail media personalisation platform Particular Audience (PA) has added Customer Data Platform (CDP) audience targeting to its retail media platform. The move enables retailers to attach audience segments from their own CDP to organic search and merchandising […]
Stearns & Foster and Cornett bet that real craftsmanship matters more than ever. Stearns & Foster has been handcrafting mattresses since 1846, with skilled hands still finishing the details for every single one. Yet, in a crowded market, true hand-craftsmanship is a level of quality that has to be seen to be believed. So Cornett […]
When did hugging your friend get awkward? The New Bromantics, a short film from Movember, explores how male friendship has changed over time, and why it matters for men’s health. To view the film visit movember.com/newbromantics Movember, the leading global movement changing the face of men’s health, has today launched a new short film, in […]
A rebrand developed by Kit Studio moves the regulated platform from a traditional crypto aesthetic to an assured financial services identity, underlining its credibility in the digital asset sector. London-based creative agency, Kit Studio, has launched a new brand identity and website for MidChains, a regulated platform enabling the movement of money between traditional currencies […]
Imagine choosing diapers for a baby. The packaging promises absorbency and comfort, but it cannot say whether a diaper will hold through the night or irritate delicate skin. Another mother can tell you how it worked for her baby. The same principle applies well beyond diapers: firsthand reviews help people understand how products perform in […]