BBH Singapore’s global campaign for Samsung highlights why Samsung S25 Ultra + Google Gemini is the go-to solution for everyday challenges

BBH Singapore’s global campaign for Samsung highlights why Samsung S25 Ultra + Google Gemini is the go-to solution for everyday challenges

Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. ​​The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s […]

Cornett Named Creative and Social Agency of Record for Nissin Foods USA

Cornett Named Creative and Social Agency of Record for Nissin Foods USA

Independent agency to lead strategy and creative for iconic brands Cup Noodles®, Top Ramen®, and Hot & Spicy Fire Wok Cornett, the independent, female-owned, full-service advertising agency known for helping brands in crowded categories creatively outcompete, has been named the creative and social agency of record for Nissin Foods USA. Nissin Foods, the company behind beloved […]

TBA Worldwide Appoints Haley Brandon as Chief Financial Officer, Signaling a Strategic Growth Era Across Its Expanding Agency Network

TBA Worldwide Appoints Haley Brandon as Chief Financial Officer, Signaling a Strategic Growth Era Across Its Expanding Agency Network

TBA Worldwide (TBAWW), a fast-growing, independently owned collective of advertising agencies and specialty marketing firms, is proud to announce the appointment of Haley Brandon as its new Chief Financial Officer, effective May 1, 2025. This strategic leadership transition marks a defining moment in the company’s evolution, reinforcing its commitment to operational excellence, financial agility, and scalable […]

‘The Mind Guardian’, the video game designed for the early detection of Alzheimer’s disease

‘The Mind Guardian’, the video game designed for the early detection of Alzheimer’s disease

Once again this year, the agency Cheil Spain and Samsung have jointly developed a project within the framework of the local initiative ‘Technology with purpose’, which highlights the role of technology and artificial intelligence with a clear positive impact on Spanish society. With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence […]

Into the Light goes for growth with two new Hires

Into the Light goes for growth with two new Hires

North-West based branding and packaging design agency Into the Light has made two new hires thanks to a recent influx of new business. Louise Kennedy has joined as Head of Strategy, and Susie Catchpowle joins the studio as a Designer. Louise comes from BGN where she was head of strategy for 2 years. Prior to […]

HARIBO Nostalgix launches with new ‘Kids Voices’ film by long-standing creative partners Quiet Storm

HARIBO Nostalgix launches with new ‘Kids Voices’ film by long-standing creative partners Quiet Storm

HARIBO, the UK’s number one confectionery brand, is launching a brand new HARIBO Nostalgix line with the latest instalment of its iconic ‘Kids Voices’ campaign, created by independent agency Quiet Storm. Inspired by Britain’s favourite boiled sweets of yesteryear, HARIBO Nostalgix brings back the flavours of Rhubarb & Custard, Cola Cubes, Pear Drops and Pineapple […]

438 Marketing celebrates 20th year with jump in revenue and client wins

438 Marketing celebrates 20th year with jump in revenue and client wins

Independent brand communications agency 438 Marketing is celebrating 20 years of creativity, growth and brilliant relationships. As the agency enters its third decade, it has reported a 24% YOY revenue increase, new clients and expansion of its in-house capabilities to support ongoing success. Founded in 2005, 438 Marketing has built a reputation for delivering impactful brand experiences, […]

Deep Focus Redefines Travel Marketing With New Aruba Campaign Aimed to Protect the Delicate Balance Between Tourism, Nature, and Culture

Deep Focus Redefines Travel Marketing With New Aruba Campaign Aimed to Protect the Delicate Balance Between Tourism, Nature, and Culture

“When You Love Aruba, It Loves You Back” reframes the relationship between visitor and local — not as transactional, but as a connection that flows both ways. Creative agency Deep Focus, in partnership with the Aruba Tourism Authority, recently announced the launch of a new national campaign that rewrites the rules of traditional travel advertising. Rather than […]

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