‘Co-op Plot Twist’ is Co-op’s biggest ever value campaign, matching Aldi prices on over 100 everyday essentials for its Members. Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The campaign is the convenience brand’s first ever Aldi price match campaign, highlighting Co-op’s commitment to its members. Co-op […]
B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
FCB London has promoted Joe Pirrie to Client Services Director with Emily Whiteaway stepping into the role of Managing Partner. The promotions come as the agency gears up for 2025 and follows FCB London’s growth and client wins in 2024. Pirrie and Whiteway will manage account teams and support FCB London’s increasing client roster. Having joined in 2018, Joe Pirrie becomes FCB […]
Medallia, the global leader in customer and employee experience, today announced Carrie Parker as Chief Marketing Officer (CMO). Parker brings over 25 years of experience leading high-performing teams, transforming brands, and driving revenue growth for technology and SaaS companies. “Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and […]
The decorating merchant is one of the loyalty programme’s longest-standing partners Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230 stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part […]
Defiant’s remit will include development of a new brand positioning and new creative platform Beavertown Brewery has announced the appointment of Defiant to develop a new brand positioning and a new creative platform. Defiant’s remit includes evolving Beavertown’s masterbrand positioning and developing a new campaign platform. The focus will be on helping bring greater cohesion […]
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of […]
VCCP, the challenger network for challenger brands, is expanding its social department, reinforcing its commitment to leading in social-first creativity and brand engagement. The global communications network has announced the promotion of David Feldman to Executive Creative Director, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team […]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a global strategy […]
The agency has also promoted Emma Cumming and Silvia Mauri to key leadership roles Global socially-led creative agency We Are Social has bolstered its global leadership with a trio of promotions, including the appointment of Mobbie Nazir to the new role of chief strategy and growth officer. Nazir, previously the agency’s global chief strategy officer, […]