As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction. The “Toxic Relationship” campaign uses Olivia Rodrigo’s 2021 hit song “jealousy, jealousy” to draw attention to the psychological impact of excessive […]
Brazilian Visual Arts Studio Creates 100% Hand-Carved Wooden Key Visuals, Animation, and To Include a Pop-Up Book for Initiative Supporting Coastal Communities Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’ initiative. The campaign, by Brazil’s Africa Creative agency, transforms traditional […]
In the latest from the Spotlight series, Christina Bouzala, Keter’s Head of Marketing UK&I, reveals the brand’s ‘outside of the box’ thinking that led to a triumphant win in POY 25’s ‘Garden Lifestyle’ category… Tell us about your winning product and why it resonates with the consumer. Our marketing slogan ‘Looks Like Wood. Feels Like […]
Wonder-filled robotic video for “Love” created by SpecialGuest, SpecialGuestX, 1stAveMachine with brand partners META, PMI and Universal Robots OK Go returns with And the Adjacent Possible, the band’s ambitious fifth studio album and first full-length release since 2014’s Hungry Ghosts. Even for a band known for pushing boundaries, the album is wildly eclectic—postmodern and genre-dissolving, with nods to Phil […]
Directed by Nitram through HAMLET the campaign spotlights the internet provider’s hassle-free services – free from cables, ties or technicians – with surreal humour Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, announced it has secured first place in the MarTech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 when it ranked fourteenth. BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology […]
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the category […]
Created by MUTANT, the pioneering pilot scheme harnesses real-time data to transform iconic pharmacy signs into blood donation billboards One of the most familiar street signs in Belgium is an illuminated green cross above a pharmacy showing the time, temperature and weather: once useful information rendered largely irrelevant by smartphones. But what if these signs […]
JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the […]
Newly created aviation brand, Acron Aviation launched 31 March 2025, created in collaboration with brand design agency BrandMe. Previously an L3Harris company, the new brand had to engage both B2B and B2C consumers within the aviation industry, while consolidating the business’ four business units under the same banner. The ambition of the brand creation was […]
