March 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. London streets, including Kingsland Road and Shoreditch’s Quaker Street, are under attack by gangs of […]
New Brand Platform “Invest Like the Future is Watching” Reflects the Firm’s Purpose Celebrating a decade of client-centric success and global growth through the unification of 11 different brands and investment capabilities, Nuveen, the investment manager of TIAA, is introducing a new brand platform that articulates the firm’s core purpose: investing for future generations to […]
Frontier Airlines has named independent agency BarkleyOKRP as its new agency of record to help lead a bold brand transformation. As Frontier redefines what it means to be a budget-friendly airline, the partnership will support the airline’s broader mission to deliver more than just low fares – creating a modern, value-driven experience that customers can […]
AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z’s […]
The newest campaign for long-term client Navigant Credit Union from Nail Communications uses humor to challenge people who stick with their banks despite being unhappy with them. With Navigant suggesting that ‘You Deserve Better’, according to Nail Creative Partner, Brian Gross. Gross explains, “On average, a person’s relationship with their bank lasts 17 years. But […]
Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]
Cheshire-based digital marketing agency Pretzel Group has rebranded to Ideate aligning the business with its current proposition – bringing ideas and data together to deliver high-performing marketing campaigns and websites. The new identity comes on the back of continued growth, new business wins and increased specialism in Shopify and WordPress website design and development. Further expertise in […]