Huel Ignites a Movement with ‘Every Fire Needs Its Fuel’

Huel Ignites a Movement with ‘Every Fire Needs Its Fuel’

ARK Agency launches Huel’s OOH campaign, lighting up cities with a bold call to ambition Huel, the world’s #1 nutritionally complete food brand, launches its brand OOH campaign across the UK today. Created by creative partner, ARK Agency, EVERY FIRE NEEDS ITS FUEL campaign will light up hero locations in London and the Northwest —fuelling […]

SUNTORY SPIRITS BECOMES FOUNDING PARTNER FOR IG ARENA

SUNTORY SPIRITS BECOMES FOUNDING PARTNER FOR IG ARENA

Suntory Spirits Ltd., one of Japan’s leading companies in the global beverage industry, and Aichi International Arena Co., Ltd., the venue operator of IG Arena, announced today that Suntory will become a “Founding Partner” of IG Arena, a new 17,000-seat multi-purpose arena for sports and entertainment in Aichi, Japan that is set to open later this […]

Limelight names Russell Pegrum as Global Sales Director

Limelight names Russell Pegrum as Global Sales Director

The experienced adtech professional will oversee Limelight’s global expansion Limelight Inc. has appointed Russell Pegrum to the role of Global Sales Director. In his new role, Russell will build on Limelight’s strong foundation, driving growth by expanding into new markets, while fostering innovation and strengthening the company’s global presence. Russell brings over 20 years’ experience […]

Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions

Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions

Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]

Blending Precision and Artistry: NX Nippon Express Group and WMH&I Launch ‘Anything to Anywhere’

Blending Precision and Artistry: NX Nippon Express Group and WMH&I Launch ‘Anything to Anywhere’

NX Nippon Express, the global logistics leader, has launched “Anything to Anywhere,” a bold new awareness campaign to amplify its presence in the European and North American markets. Created by branding agency WMH&I, the campaign’s central idea, Anything to Anywhere, underscores NX’s unique promise: nothing is undeliverable, and nowhere is unreachable. Whether it’s museum artifacts, cutting-edge […]

Paws, Relax, and Enter Purradise – WHISKAS® New Campaign for Cat Happiness

Paws, Relax, and Enter Purradise – WHISKAS® New Campaign for Cat Happiness

WHISKAS, the leading cat food brand, is excited to introduce Purradise™, a multi-channel campaign designed to celebrate feline happiness. Created in collaboration with AMV BBDO, Weber Shandwick, and EssenceMediacom, the campaign brings to life the joy and satisfaction cats experience at mealtime, turning every dish into an immersive sensory journey. Purradise™ features six uniquely designed […]

Digital Media Platform Blindspot Hires Music Industry Entrepreneurial Innovator Seb Webber as Executive Creative Director

Digital Media Platform Blindspot Hires Music Industry Entrepreneurial Innovator Seb Webber as Executive Creative Director

International digital out of home (DOOH) media platform Blindspot have hired music industry entrepreneurial innovator Seb Webber as Executive Creative Director. Reporting directly into co-founders Matei Psatta and Bogdan Savonea, Seb’s role will be working with clients directly on Blindspot’s extensive inventory of DOOH spots across the US, UK, Europe and Asia. He will work […]

MAGNERS Appoints ARK Agency

MAGNERS Appoints ARK Agency

Tasked with bringing the energy back to the brand, ARK will create an integrated brand campaign, set to launch Spring 2025. Leading premium drinks company C&C Group plc has appointed ARK Agency to work on its Magners brand. ARK Agency won the business against a number of agencies in a competitive pitch, handled by Creativebrief. […]

D&AD ANNOUNCES JURY FOR 2025 AWARDS

D&AD ANNOUNCES JURY FOR 2025 AWARDS

Leading international experts in the commercial creative industries selected to judge global creativity awards Today D&AD reveals the D&AD Awards 2025 jury. The 63rd annual D&AD Awards will be held at the County Hall and Southbank Centre on the London Southbank. From May 18 to 22, 2025, there will be four days of live judging. The […]

Clipper Teas announces new agency partner

Clipper Teas announces new agency partner

Clipper Teas have appointed Defiant to lead strategy & creative globally for next phase of its GOOD Tea creative platform. Clipper Teas has announced that it has appointed Defiant as its lead creative and strategic partner on the next phase of its GOOD Tea creative platform. The work was awarded without a formal pitch. Defiant […]