Increase in work life balance, support of pitch fees and action on mental health show improvement in working conditions. However, the stress of pitching is still a major issue for employees, employers and the industry as a whole. The results of the Great Pitch Poll are out! The results of the Great Pitch Poll, the […]
Today, cooking oil brand Sunny, the number one blended oil brand in the United Arab Emirates (UAE) owned by IFFCO, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new AI-driven interactive smart packaging experience to make life easier in the kitchen. In a new campaign, ‘Keep it Smart, Keep […]
Creative agency Insiders has started 2025 with five new business wins in the FMCG space. Insiders has been appointed by healthy childrens’ food brand Little Dish, men’s grooming brand Rock Face; Noodle brand Kabuto, food brand Two Chicks, and is confirmed as the agency of record for food and supplement brand Hunter & Gather. All […]
With 2024 behind us, Bloom North reflects on a year of significant growth and empowerment under the leadership of Co-Presidents Olivia Waite, Sales Director at Channel Factory, and Sarah Fleming, Founder of The Right & The Left. Their focus on career development, supporting wellness, and personal empowerment ensured the network’s initiatives supported women through all […]
TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape. TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with a deep-dive look […]
MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change. The name “MachWon” itself embodies the agency’s […]
AKQA Coala.Lab, creative studio behind projects for Usher, Baco Exu do Blues, Nego Bala, and Emicida, has partnered with rising Brazilian rapper BK’ to create a visually stunning short film, “Diamantes, Lágrimas e Rostos para Esquecer” (Diamonds, Tears, and Faces to Forget). Filmed in Ethiopia, the film complements BK’s new album of the same name, […]
Instagram & TikTok series launches with Kevin Penrose, putting Ford’s electric vehicles to the test Ford Ireland and Travel influencer Kevin Penrose (@kevin_penrose_) have launched an Instagram & TikTok travel series, Single Charge Road Trips: Ireland Edition. Through a series of videos and at the helm of the new electric Ford Explorer, Kevin takes his viewers […]
The One Club for Creativity announced veteran agency and brand marketer Sergio Claudio has been named to serve as head of the global nonprofit organisation’s groundbreaking ONE School, the industry’s only free portfolio program for Black creatives. ONE School launched in 2020 with cohorts in New York and Los Angeles, expanding to Atlanta and Chicago the following year and […]
Campaign Against Living Miserably (CALM), the suicide prevention charity on a mission to help people end their misery, not their lives, is launching the second phase of its Missed Birthdays campaign. The campaign, made possible by funding from the Iceland Foods Charitable Foundation (IFCF), marks the next instalment of creative agency adam&eveDDB’s ongoing work with […]