Integrated marketing communications consultancy Leopard Co has welcomed two new senior hires with the appointment of Jade Mansell as Development Director and Emma Batchelor as Corporate Director. Jade joins after 12 years at WPR where she progressed from junior account executive to account director in just five years. She has won multiple awards for a variety of […]
Leading creative agency for the music industry Firmative, whose extensive client roster includes major record labels such as Atlantic Records, Warner Music, Universal, Sony, BMG, and EMI as well as global brands like Netflix and Samsung, has appointed Simon Dent, founder of sports-focused creative agency Dark Horses and former BBH Sport business director, as Chairman. […]
Sassy+ to lead on marketing content creation in a multi-year partnership Following a three-month long competitive pitch, Honda Motor Europe has appointed creative production agency Sassy+ to handle its automobile division below-the-line work on a retained basis. Three agencies competed for the scope of work, going through one round of proposals. Over the next few […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience – SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences. […]
B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change […]
Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport. CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions. Moving forward, CA Sports will operate under the name “CA Sports Part of […]
After dazzling audiences all over the world in 2022 with “The Carrousel“, Roche Bobois is back with “The Elevator” showcasing the absolute beauty of French art de vivre. France’s leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, […]
Influencer-led social marketing agency Joybyte has embarked upon an organic social-media-influencer campaign on Instagram, TikTok, Facebook, and Pinterest for dairy brand Eggland’s Best, a new client that the shop signed in August 2024. Joybyte is a unit of TBA Worldwide. The objective of the campaign is to engage people on social media who have psychographic profiles that align with […]
Unhitched Outdoors—and their RV park ownership group, Unhitched RV and management division Unhitched Management, a leader in outdoor hospitality—has selected TravelBoom Hotel Marketing to develop a front-facing corporate site. TravelBoom will also develop a management site for RV park owners to access more information on the brand (www.UnhitchedMGMT.com) and execute a comprehensive digital-marketing strategy. TravelBoom specializes in creating […]