The worldwide men’s professional tennis tour gets an extensive new look of grit and glamour, featuring the likes of Novak Djokovic, Carlos Alcaraz, and Jannik Sinner The ATP Tour today launches It All Adds Up, a new global brand platform and advertising campaign developed by Wieden+Kennedy London. It All Adds Up puts a spotlight on the intensity […]
The seventh instalment in the multi-award-winning Cadbury Dairy Milk ‘There’s a Glass and a Half in Everyone’ platform highlights family bonds and the lasting impact of small, special acts of generosity Today, Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk ‘Generosity’ brand platform, ‘There’s a Glass and a Half in Everyone’. Created in partnership with its global agency […]
The Great Pitch Company (TGPC) have become the first business development consultants to add wellbeing services as part of their offering with the hire of executive coach Paul Wilson. Paul will work alongside founder and CEO Marcus Brown and his team, with an adjacent and complementary offering to the consultancy’s work in driving up win […]
Groundbreaking #NameTheBias Campaign Sheds Light on Disparities and Pushes for Urgent Government Action Does what you’re called actually matter? Yes, says a powerful new campaign for workplace equality champions People Like Us, spotlighting the stark inequities in pay, workplace treatment, and job prospects linked to ethnically diverse names. Created by independent creative studio Worth Your While, […]
ECN, a world leading digital out of home office media publisher, today announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
Grubhub has hired Piedad Rodriguez as Director, Brand Insights and Strategy. Rodriguez was previously Director of Global Consumer Insights at Google and is recognized for her expertise in unlocking data insights to drive impactful marketing strategies and communications. In her newly created role at Grubhub, Rodriguez is leading strategy and data insights for the brand. She joins the […]
Tourism Ireland has appointed Grey London to develop its global creative work from January 2025. Tourism Ireland’s role is to grow the value of overseas tourism to the island of Ireland by marketing effectively across 13+ overseas markets. The organisation was looking for an agency with a track record of influencing audiences across languages and markets, while working effectively […]
Dove, the world’s largest self-esteem education provider, is inviting women to rip up the rules and let go of the ‘pursuit of perfect’ when setting their 2025 new year’s resolutions. This new year, Dove is asking women to break free from limiting beauty standards by setting a #NewYearsUnresolution for 2025. Participants have been encouraged to […]
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]
Award-Winning Creative Studio Strengthens Leadership Team With Elevation of Executive Lauded For Her Account Building Skill 404 Design & Innovation, a creative company operating globally and founded in Brazil, today announced that Mariana “Bale” Balestra has been promoted to Partner and Chief Operating Officer. Balestra has been with the 404 team since its inception at […]