Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response […]
1st Central, a leading motor insurance provider, and Armadillo, an award-winning CRM specialist, have announced a new partnership. The brief is to accelerate 1st Central’s growth by delivering added value to customers through creative, personalised, CRM experiences. The partnership leverages Armadillo’s expertise in technology, strategy, creative, and data, to support 1st Central’s ambition to break […]
Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a clear message: if someone goes dry, it doesn’t matter why – it’s their choice. Whilst social pressures around moderation still exist, Heineken® hopes to shatter the stigma associated with choosing not to drink alcohol, defending people’s right to make […]
Ocado Retail, the UK’s fastest-growing online supermarket, launches a new integrated campaign from the first day of the new year – which cuts through the usual January price-cuts offers and sales retailer messaging. The TV ad, which launches 1 January and runs through to 31 March, will appear in 30-second and 10-second versions, and is […]
Northwell Health and StrawberryFrog are teaming up again with their latest holiday campaign featuring candid wisdom from New York children, including some of the kids of Northwell’s 87,000 employees. The campaign is the next chapter of Northwell’s Raise Health movement and follows the acclaimed 2023 holiday campaign that featured New York centenarians. The new campaign […]
Cantera Negra Tequila (“black quarry” in Spanish) is a small-batch tequila crafted from the finest blue agave, grown to maturity in the fertile valley regions of Jalisco, Mexico, famous for its black volcanic soil. Owned by a joint venture between Two Sons Imports, LLC, and Deutsch Family Wine and Spirits, Cantera Negra Tequila is well […]
Tim Ringel, Global CEO of next-generation international advertising group, Meet The People has these 2025 predictions. Industry Generally, I predict the US Advertising Market to show solid growth (10%+) in 2025 based on the announced pro-business, pro-US-job/manufacturing and de-regularity agenda that the President Elect has been promoting during the elections. His agenda combined with interest rates cut by the Fed (cheaper […]
Innovative Black Friday Campaign Turned Out-of-Bounds Plays into Instant Discounts In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch “Touchboard Discounts,” a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial […]
Hinge unveils “It’s Funny We Met on Hinge,” a new campaign exploring the nuances of modern romance by highlighting the experiences of real couples who eventually met on the app. As daters wrestle with expectations about how and where their love story should begin, the new campaign challenges the binary of meeting either in person […]