Brands today are under pressure. Rising acquisition costs, shrinking organic reach, and the need to show real ROI are making it harder than ever to grow online. In response, global performance partnerships agency Silverbean has launched three new services designed to turn marketing activity into measurable revenue: Amazon Affiliate, Performance Influencer, and Performance PR. The move builds on Silverbean’s […]
Chupa Chups launch new easier-to-open wrapper inside the “Final Boss” In response to the legendary challenge of overcoming their infamously stubborn packaging, Chupa Chups is putting a playful spin on online chatter and has created a new easier-to-open wrapper. However, in an ironic twist, they’ve hidden it inside ‘their hardest to open lollipop yet.’ The […]
At a time when artificial intelligence (AI) has become fraudsters’ favourite tool, Visa and its agency Marcel have created “The Feathered Lamb,” a campaign designed to raise awareness about online fraud. On social media, 99% of scams originate from fake ads. Thanks to AI, these scams are multiplying and becoming increasingly difficult to detect. Phishing, […]
Exploring, LLC, a leading platform of companies delivering immersive environments and fabrication solutions, announced the acquisition of NeoPangea, an award-winning experience design studio known for blending storytelling, media, and technology into unforgettable physical spaces and digital worlds. The acquisition marks a significant milestone as NeoPangea celebrates 21 years of creative evolution across experiential design, immersive technology, […]
A powerful new documentary capturing the true story of one village’s stand to save its last remaining local pub premiered on Saturday, 28th February 2026 at the Dublin International Film Festival. Making its official global big-screen debut as part of the festival’s programme, The Pub That Refused To Die, is directed by award-winning Irish filmmaker […]
Tesco’s ‘Every Little Helps’ is the UK’s most memorable brand slogan* and is synonymous with the way it serves customers and communities every day. Now, Tesco is launching a new brand platform designed to give renewed relevance to the iconic slogan through an ubiquitous question; “Need Anything From Tesco?”. The campaign transforms the everyday colloquialism into a vehicle […]
In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform. The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being […]
StrawberryFrog, the independent, full-service creative advertising agency renowned for strategic and creative excellence — and more recently for its leadership in AI and innovation and media, today announced that Steve Scutellaro has been elevated to Chief Executive Officer, effective immediately. Known industrywide for its agility and mission to be the world’s largest small agency, StrawberryFrog has […]
– Jasmin Kocur to co-lead Social, Creator, PR and Community offering – Announced today, TMW, part of Accenture Song, has strengthened its earned‑first capabilities with the appointment of Jasmin Kocur as Group Strategy Director. Kocur, who joins from TBWA\Media Arts Lab, will co-lead the team of earned-first specialists spanning Social, Creator, PR & Community alongside Executive […]
The Sydney-based, independent branding and packaging agency launches London studio in response to significant shifts in how clients want to work with agencies. A strategic restructure sees Co-founder Zoe Green step into role as Chief Creative Officer (Global) and Nicola Eager join as Client Services Director (London), bringing extensive global FMCG, food and beverage experience. […]
