On September 9, 2024, global drinks branding specialist Denomination marks a new stage in its growth, adding a New York City office to its existing Sydney, London and San Francisco locations, and making two significant additions to its leadership team: Final piece of the puzzle “We have spent the past 22 years building a reputation […]
Full-service creative agency Barrett Hofherr has created a national multimedia campaign for performance boot and apparel brand Ariat featuring inspirational San Francisco 49er Brock Purdy, who rose from third-string quarterback to Super Bowl superstar in the 2023 season. “Climb,” the 30-second spot, opens on a closeup of the 24-year-old’s face as Purdy looks past the camera and […]
Female reproductive health at work platform to expand as pre-seed funding sought HeyFlow, the female reproductive health inclusion business, which aims to end disadvantage for women in the workplace, has become the founding investment client for Aer Venture Studios, the new SaaS impact-driven venture arm from Aer Studios. The £235,000 investment will support the build […]
An increasingly professionalised landscape, new production norms, changed audiences and demand for authentic ‘always on’ content has permanently shifted the creator landscape, according to a new report from global socially-led creative agency We Are Social. The Next Gen Influence report – available to download on We Are Social’s website – sets out five trends defining a new […]
The Novelry, the world’s top-rated online writing school, is inviting should-be authors to plot murders and start covens in its first major advertising campaign, by St Luke’s, the London-based, independent creative agency. “You’re a writer. Make it official” showcases how The Novelry’s courses enable students to make significant progress on their novels in just an hour a […]
A new 2024 Festive Insights report from Teads, the global media platform, reveals that young people are more optimistic about Christmas, with almost two thirds (65%) of 18-34-year-olds in the UK anticipating a better Christmas in 2024. This compares with 42% of UK consumers overall that expect Christmas to be better this year than in recent years. […]
McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager. The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the […]
fifty-five, an international consulting firm specialising in data, is expanding its offering to include optimisation of brand websites and their measurement tools based on carbon footprint reduction and sustainability goals. The new methodology was developed as the outcome of a new study on the carbon footprint of brand websites, with a focus on their measurement tools, having […]
Today sees the launch of Missed Birthdays, the next installment in adam&eveDDB’s ongoing work with Campaign Against Living Miserably (CALM) in partnership with ITV, the suicide prevention charity on a mission to help people end their misery, not their lives. Suicide is now the leading cause of death for people under 34 in the UK, with women under the […]
Independent, full-service agency Cornett has named Damon Vinyard its Head of Production. The role is a first for the agency, part of Cornett’s continued commitment to ensuring content and production excellence. The seasoned producer started his career in film and television during his first eight years in the industry, but spent the last 13 in the commercial world. Vinyard […]