Designer Shannon Gaboriau has joined Yes& to lead the agency’s design efforts. She brings almost 20 years of experience, expertise that was honed at some of the most admired agencies in the country including Deutsch LA, Crispin Porter + Bogusky, and The Martin Agency. Gaboriau’s chief mission for design is to simplify and humanize experience while increasing […]
The vodka brand Finlandia has appointed DDB Paris to lead its creative and strategic advertising account, following a competitive pitch. The international pitch process was designed and handled by next-generation pitch consultancy, Creativebrief. Alexander Kalchev, CCO & co-CEO said: “We are thrilled to embark on this journey with Finlandia Vodka. The brand’s rich heritage and commitment […]
Finnish mobile game giant Supercell has teamed up with WWE legend and actor John Cena to announce a SpongeBob SquarePants takeover inside its hit multiplayer game Brawl Stars. Cena stars in the launch commercial for the game’s new partnership, which coincides with SpongeBob SquarePants’ 25th anniversary. The commercial opens with Cena relaxing on a yacht, enjoying a round of Brawl Stars. In celebrating […]
YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed as an advertising darling Kantar, the world’s leading marketing insights and analytics company, has found that marketer confidence in X (formerly known as Twitter) declined significantly in the past year, driven by brand safety concerns […]
Agency Is Uniquely Devoted to Outdoor Life After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports. It’s easy to understand why the popular Mountain Sports brand selected TBA Outdoors; every person at the agency is seriously obsessed with the great outdoors—literally and figuratively. It is, of course, in their name. “Choosing […]
The Former Grey New York Exec Will Lead Strategy Across Havas NY Clients Including Danone, Keurig Dr Pepper and JBL Today, Havas New York has announced the appointment of Justine Feron as Chief Strategy Officer. In her role, she will lead a talented team of strategists across the agency’s clients, including Danone, Keurig Dr Pepper, […]
New B2B campaign, Directed by Park Village’s Cameron Harris, spotlights Hitachi as a leader in sustainable technology – via a blockbuster action movie that eschews explosions and car chases for sustainable solutions. According to traditional blockbuster action movies, saving the planet is a thrillingly explosive business involving guns, gadgets and car chases. But in real […]
Global creative and media agency, Trouble Maker, has been appointed by John Frieda as creative partner for the iconic hair care brand, following a competitive pitch. As part of the brief, Trouble Maker will be working with John Frieda on a social first campaign, set to launch later this year. The appointment is effective immediately. Source: Trouble […]
We Are Pi debut the trailer for “Crois Pas Qu’on Dort” (“Don’t Think We’re Sleeping” in English), an inspiring and unique feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support […]
St Luke’s, creative agency of record for Wickes, a market-leading home improvement retailer,has created a fully customisable OOH campaign to raise awareness locally, and to herald the opening of new stores nationally. The creative recreates a blue-ribbon cutting ceremony for new stores, using tools from Wickes – including garden shears, pipe-cutters and a saw – to […]