Campaign to promote reduced fare bike access, increase transportation access for local residents through the Boston Bikes Pass program Today, the City of Boston announced a new marketing campaign called “Get Your Pass In Gear” to encourage Bostonians to access fun, safe, and convenient transportation through Boston Bikes Pass, which provides free and discounted membership […]
National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action “Hunt Anywhere” spot underscores the fundamental joy […]
Agency work includes brand identity, signage, packaging, menu, merch and more for launch of first Bad Chicken standalone location Bad Chicken has enlisted restaurant and hospitality branding agency Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand […]
Serving as Head of Account Management Since 2020 Robert W. Sprague, founder and CEO of full-service agency Yes& today announced the promotion of Jeff Nowak to chief client officer (CCO). Nowak is now tasked with creating a world-class experience and deepening relationships with the agency’s full range of clients. He has also been charged with simultaneously building, shaping and […]
The not-for-profit company, Charity Vouchers, has collaborated with strategic brand design agency, Outlaw, to redesign their 22-year-old visual identity and breathe new life into the brand as they look to support more UK charities than ever before. Founded in 2002, Charity Vouchers is a not-for-profit service that lets people buy and give charitable donations as […]
Agency Places in Top 25% with Three-Year Revenue Growth of 290% Inc. recently revealed that Washington D.C.-based full-service creative agency Yes& ranks in the top 25 percent of the 2024 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most […]
Recognising the importance of distinctive branding and design in the communications landscape and the return that it offers businesses, BMB is launching a new brand strategy and design offering. BMB CEO, Jason Cobbold, founding partner David Bain and Head of Design, Ted Smith, will head up the new division, BMB Forge. BMB has consistently developed creative work […]
As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]
Nissan Middle East, in collaboration with TBWA\RAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania. This marks Nissan’s first-ever […]
Unilever is teaming up with Asda for a new nationwide bespoke campaign to support BBC Children in Need’s fight against food insecurity. The ‘You buy, we donate’ campaign will be live from 8th August until 10th September 2024 in Asda stores nationwide and online and will feature iconic Unilever brands such as Pot Noodle, Hellmann’s, and Radox. […]