Jordan focuses on the intersection of business acumen and transformative creative to drive the #1 U.S. B2B agency into the future Bader Rutter announced today David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of the board of […]
“Float Flex” Asks Americans to Train to Lift One of Fast Food’s Heaviest Drinks A&W, America’s oldest franchised restaurant chain, is bulking up its annual National Root Beer Float Day promotion this August 6th with a nationwide challenge for those who think they’ve got the muscle to handle one of the heaviest drinks in fast […]
New ‘Deflatables’ campaign by McCann Birmingham looks to raise awareness of the environmental impact of holiday inflatables As millions of Brits prepare for their summer holidays, Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham to raise awareness of the environmental impact of abandoned inflatables. The call follows results […]
Kate Allsop from The&Partnership joins as Group Creative LeadDave Robinson, ex adam&eveDDB joins as Group Design Lead Specsavers Creative continues to bolster its inhouse team with senior hires and promotions as it scales to meet the global needs of the business. Creative Director, Richard James is promoted to the new role of Global Creative Director. […]
The campaign for the launch of the Suzuki Swift is the first from TMW following its appointment Announced today, Suzuki has unveiled its integrated campaign for the new Suzuki Swift. Created by integrated creative agency TMW, the campaign builds upon the brand’s Good Different platform. Whilst other automotive ads have become increasingly formulaic, Suzuki and […]
Through Data Science and AI Grooming Experiences, Wilkinson Sword Aims to Boost Men’s Confidence and Mastery of Facial Hair Styles for Modern Dating Wilkinson Sword has launched an integrated communications campaign to help men master the dating game. “Date Night Mastered”, conceived by creative agency Space, has been built upon insights uncovered by an extensive study combining data science and […]
New role for marketing expert comes after serving as SVP since 2021 Robert W. Sprague, founder and CEO of full-service creative agency Yes&, today announced the promotion of Debbie Bates-Schrott to chief marketing officer. Bates-Schrott has served as SVP since 2021. In this new CMO role, she is tasked with overseeing a team that promotes brand awareness, engages with […]
StrawberryFrog, Ad Age’s 2024 Purpose-Led Agency of the Year, has promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo. Nick Sonderup ( Photo Credit: Andres Cevallo ) “Nick’s been bringing the heat creatively so we’re promoting him to Co-CCO. Why? Because right now, in this crazy economy, the big fish – we’re talking Fortune […]
At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
Global Experiential Agency Momentum Worldwide welcomes back Bharat Kumar as Executive Creative Director. After expanding his universe at Johannes Leonardo and Havas, Bharat returns as Executive Creative Director. Bharat’s work has been recognized by both consumer and industry peers, earning him accolades at the some of the most prestigious award shows, including Cannes, D&AD, Clio’s, […]