The Ontario Lottery and Gaming Corporation (OLG) made a bold move into the fashion world with the launch of LOTTO MAX Thrift Drop, an exclusive collection created in collaboration with designer Kevin Leonel. Aimed at capturing the attention of Gen Z and Millennials, this initiative features upcycled hoodies, jackets, and shirts—each piece unique and infused […]
The event aims to bring together some of the finest minds in advertising to tackle the industry’s biggest ongoing challenges The Advertising: Who Cares? movement has announced details of its launch event, to be held at the Royal Society of Arts in London on 12 September, starting at 2pm. The event seeks to offer solutions […]
Identifying an opportunity within the healthcare sector, MISSION agencies Solaris Health and Speed Communications have collaborated to launch a new PR consultancy – Chemistry we Create – taking a bespoke approach to delivering against complex health, brand or disease briefs. Bringing together over 40 years of medical communications, education and PR agency experience, Chemistry we […]
Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Lee and Peyton Jones’ work has made significant waves in the industry. Most recently, they were behind ‘The Everyday Tactician’ for Xbox, which has swept the board […]
Creative technology studio Appetite Creative has created a new side panel on-pack communication for world leading food processing and packaging company Tetra Pak across its packaging in Spain and Portugal and mid-Europe including Germany and Austria. The updated on-pack communication gives customers access to a smart packaging experience to help them learn more about sustainability. […]
Andy Blenkle appointed President to expand government practice Independent agency Yes& has consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering outstanding strategic communications, integrated marketing, branding, advertising, and public relations services along with top-tier creative production including copywriting, graphic design, video, digital/online, and events. Yes& Federal will support the government’s ongoing efforts by […]
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]
Publicis Media UK today announces the appointment of Andy Cabirdassou as Chief Technology Officer (CTO). Cabirdassou will lead a centralised team delivering tech, data, product and AI strategies for all clients across Publicis Media UK, which includes media agencies Zenith, Starcom, Spark Foundry, as well as performance marketing specialists, Performics. An experienced tech and data […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high […]
To support the acceleration of growth for the iconic bakery brand, Hovis, the business has newly appointed Mark Brown as its Chief Marketing Officer. Mark brings with him a vast and varied knowledge of the food industry, having held Senior Marketing positions at Kraft Foods, Kerry Foods and General Mills. At General Mills he most […]