AKQA announce the promotion of Luiza Baffa to Managing Partner. Prior to her appointment, Luiza served as Managing Director in São Paulo. Under Luiza’s leadership, AKQA Casa (São Paulo) has expanded its global footprint, working on high-profile projects across London, the US, Mexico, and Brazil. On her promotion, Luiza said: “We believe in the power of […]
tms, a global leader in technology, marketing and sourcing has appointed Mike Cieplak as its new Chief Financial Officer. Cieplak will assume the role following the retirement of Chuck McDonough. Chuck McDonough, who has been with tms (formerly The Marketing Store) since October 2013, will retire after more than a decade of leading the company’s […]
Leading the charge towards a greener future ScottishPower, in partnership with The Union, has launched a new brand campaign ‘Journey’, bringing to life its action and ambitions to deliver a cleaner, greener and more affordable energy future. Energy is an engine for UK growth and rising electricity demand, combined with the continued need for climate […]
With less than a week to go till the final deadline for entries, Product of the Year managing director, Helga Slater, takes us behind the scenes and reveals ‘what it takes’ to win one of the UK’s most coveted awards. In a sentence? We are the largest consumer-voted award for product innovators – a champion […]
AMV BBDO’s “Send It Your Way” message emphasises convenience and flexibility for customers Royal Mail launches a new campaign in the run-up to Christmas, highlighting the variety of ways customers can send parcels through the company’s expanded range of drop off and collection options. Created by AMV BBDO, the “Send It Your Way” campaign shows […]
Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution. Prism advances Immediate‘s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, […]
Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at the ad tech growth consultancy, Supernova, brings over fifteen years of experience in driving revenue […]
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading e-commerce company using machine learning and AI to make […]
The campaign, featuring the brand’s first ever 3D billboard activation, celebrates resilience and the stains gained on the path to success Unilever’s global laundry power brand Dirt Is Good, known as OMO in Vietnam, has launched a bold new campaign to mark the re-launch of its liquids portfolio in the market. The campaign, “Many Stains […]