Includes “Bias Breaker” tech tackling bias in Gen AI images The Brandtech Group is leading the marketing industry by unveiling a raft of initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation […]
Premier Digital Media Agency Names Rodney Perry as President of Canadian Coegi Operations Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry as President of Coegi Canada, effective […]
3M EMEA Portfolio Leader, Sam Burras, breaks down the components of the award-winning product for Marcomm News and why influencers love it. 3M CLAW™ is born out of consumer insight. A common pain point when hanging heavy objects on plasterboard walls (a material used in lots of homes) is that it can be challenging to […]
Out with the old, in with bold. Independent creative agency, previously known as Double D Creative (DDC), proudly introduces its dynamic rebrand to Rise & Amplify. This strategic repositioning marks an evolution from its original inception in 2006 by founders Tom Dent and Tom Denton. The name takes inspiration from the Tom’s DJ past, which […]
In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In celebration […]
Dinner Deserves Dinner DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, furthers its vision to reinvent American home cooking for the 21st century by launching a new brand campaign along with a recipe from its new dinner menu. Created by Beers With Friends during a 5-day ideation sprint called a “Beer Run,” the work is a […]
Knorr, the number one stock brand¹, is investing in a £4 million campaign for its new Red and White Wine Stock Pots. The campaign, Give Your Date Night More with Knorr, is fronted by new brand ambassador, Fred Sirieix. The investment includes a brand-new TV ad, OOH placements and social media outreach across YouTube, Instagram, Facebook, TikTok […]
Award-winning PR agency, Speed Communications, has appointed Sara Turner as Head of B2B PR. In this newly created role, Turner will help to drive continued growth in the agency’s business and corporate team which was listed as one the UK’s top 25 agencies in B2B PR this year. Turner will report to Clare Cooper, Director of […]
Chelsea Women and REIGN Storm are delighted to announce a multi-year partnership today, which sees the new-to-market clean energy drink become the Official Energy Drinks Partner for the reigning Barclays Women’s Super League champions. Launched in the UK this summer following a successful launch in the US in 2023, REIGN Storm is a zero sugar […]
Zenith UK has promoted Sannah Rogers to CEO, in the first of a series of investments in the leadership of the agency as it enters its next chapter. Rogers has presided over significant growth of Zenith UK as the managing director for the past five years and has been instrumental in establishing its unique and […]