Otherway has launched a new integrated campaign for IG UK that reintroduces the FTSE 250 fintech as The Investor’s Champion, reflecting a broader repositioning designed to resonate with today’s financially switched-on investor. At a time when investing content is everywhere, from social feeds to group chats, the campaign addresses a growing sense of fatigue among […]
North American agency group unveils integrated technology platform powered by RADaR Analytics, designed to deliver clarity and efficiency across brands’ entire marketing lifecycle Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and […]
BBH has appointed Stephanie McArdle as Head of Design as part of the commitment to creativity. Reporting into BBH ECD, Felipe Serradourada Guimaraes, Stephanie McArdle will sit at the heart of BBH’s creative output, shaping the visual craft across all channels whilst building and nurturing a team of world-class designers and ensuring design excellence is […]
People of Prominence has rebranded as The Prominence Collective, marking a new chapter for the Manchester-based PR and communications consultancy as it continues to expand its work with businesses, non-profits and senior leaders across the UK. The move reflects how the consultancy’s work has developed over the past year. While the original name grew from […]
The reimagined rockhall.com, created by digital experience agency Grow, brings immersive storytelling to one of music’s most iconic institutions. The Rock & Roll Hall of Fame has launched the new rockhall.com in partnership with digital experience agency Grow, transforming its website into a dynamic digital destination that brings the stories, sounds, and cultural influence of rock & roll to […]
LePub today announced Sven Huberts’ appointment as Global President. Following five years of rapid growth, LePub is accelerating its expansion with the appointment of Sven Huberts. Launched in Amsterdam in 2020, the creative network now operates 10 hubs across nine markets, following the openings of London, New York and Bogotá last year. Huberts will scale […]
Stylized, Cinematic, Sports-Themed Work Appeals To Kids, Moms & Dads Alike Raindrop, the full-service creative agency, is launching a dynamic, visually inventive advertising campaign for Meiji Hello Panda, the Japanese snack popular across the globe. Hello Panda consists of crunchy, hollow cookies with a variety of creamy fillings, with each cookie and all the packaging featuring adorable […]
Creative Leader Brings Award-Winning Experience On Client & Agency Side To Fast-Growing Shop Rival, the independent, integrated marketing consultancy, has recruited Tim Bildsten to serve as Creative Director of its creative department. Bildsten brings a unique and expansive knowledge about marketing that includes senior roles on the client side and at a number of top creative […]
Joybyte has launched new work for trivia game brand Lyrically Correct, supporting the business as lead social agency across TikTok Shop and organic TikTok social media in the US. Joybyte was brought on to help scale Lyrically Correct beyond seasonal sales spikes and expand its audience following early momentum generated by the brand’s Hip Hop and R&B […]
In its ninth year, the jfdi/Opinium UK New Business Barometer has revealed trends and practical insights for new business professionals. Marketing investment is up. Opportunities are accelerating. Commercial impact outweighs creativity and chemistry as a pitch winner. Economic outlook concern is jumping [second biggest reason for losing a pitch.] Pricing for profit is getting tougher. […]