The experienced executive will lead the blockchain platform and open-ledger advertising ecosystem Verasity, a protocol and product layer blockchain platform, has appointed veteran technology-focused lawyer, Mark Firth, as CEO of Verasity, and of VeraViews, Verasity’s open-ledger advertising ecosystem that prevents ad fraud. Mark will be responsible for leading the next stage of VeraViews’ expansion as […]
The retail media specialist will share its expertise with the 100+ independent UK agencies that make up the Alliance’s membership Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies. Nectar360 will […]
By Jenny Stanley As I sit down to order my weekly food shop online, I’m reminded of the myriad ways technology has transformed the way we shop. In our digital age, where commerce media reigns supreme and retail media offers brands more opportunities for online sales, it’s easy to assume the product packaging is less […]
Indie agency The Many has launched its latest advertising campaign for Outshine Fruit Bars with two imaginative and vibrant commercials inspired by real fan reviews. The spots, titled “Joy Inside Out” and “Magic Moment,” highlight Outshine‘s commitment to customer satisfaction and creativity, bringing the joyful experiences of fans to life in fantastical ways. Inspired by […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
How can you tell that your vacation is more than overdue? For example, an increasing tiredness of everyday life that no longer gives you enough concentration to do things properly. FRASER uses this scenario to set up a brand launch campaign for its new customer holidayheroes, the young online travel portal from Munich, Germany. There are […]
North Carolina-based Brandon, a leading integrated marketing agency consistently recognized for its creative excellence, today announced the appointment of Austin Scott as its new creative director. He will report to Tyler Easterling, President and COO of TBA Worldwide. Brandon is part of TBA Worldwide, a fast-growing independent collective of specialized agencies offering holistic, data-driven marketing […]
Full-service agency Yes& has named noted advertising executive Zihla Salinas as Chief Operating Officer. In this role, she will deliver operational leadership and contribute to growth across the agency in such areas as new business development, mergers and acquisitions, and talent development. Yes& has been named one of Adweek’s Fastest Growing Agencies of 2023 and four times […]
As children and young people are increasingly immersed in interactive worlds, especially in the online gaming universe, global studies indicate that a child can spend even more time, money, and experience more anxiety than a professional gambler. Faced with this scenario, Vivo and the Africa Creative agency, with the technical support of the Regional Psychology […]
In a significant milestone for Fall Off The Wall, the independent Creative Production Agency, the board announces the conclusion of Jamie Smith and Robin Byrne‘s tenures as Joint Managing Directors. Their leadership has been instrumental in propelling the business to new heights making Campaign magazines top 100 agencies for the last 6 years, securing stable […]