Today, Tequila Rose, the original strawberry cream liqueur, has launched a new campaign to bring pink energy to summer evenings with a multimedia campaign targeting glamourous, fun, trendsetters. The TV campaign starts tonight alongside popular ITV2 reality show Love Island 2024 and is supported by out of home, PR, events, and social media until the […]
An offline nature experience, aimed at promoting mental wellbeing, managed to sell out access to the Finnish island for the whole 2023 summer season. Despite a small budget, the bold campaign achieved a tremendous amount of media attention with a striking creative idea and a socially relevant angle. In our hectic modern world, vacationing on […]
New offering — Aramark SeniorLIFE+ — breathes new life into stagnant senior living dining services category Aramark, the largest U.S.-based food service company, is reentering the senior living industry and has tapped senior services marketing agency, Varsity, to help kick off the effort. Varsity’s work includes the development of the new Aramark offering — Aramark SeniorLIFE+ […]
Full-service creative communications agency, krow Group, announces a series of internal promotions to further strengthen the leadership team. The upcoming talent and their new roles include Harman Randhawa, Deputy Managing Director, Kirstin Wilson, Client Services Director, Billie Bogg, Traffic and Resource Director and Emma Christmas, Head of Account Management. Kirstin Wilson, formerly Group Account Director […]
Independent creative agency The Many has launched a digital display and out-of-home (OOH) campaign for nonprofit environmental group Heal the Bay, which is dedicated to protecting Southern California’s coastal waters and watersheds. The Los Angeles-based outreach debuted Thursday night at the Bring Back The Beach donor gala in which artwork was sold to raise money […]
Integrated marketer has 15+ years of leadership and growth experience Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development. Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and […]
Created by Soko, the intervention explores the cultural universe of the singer. Are you fluent in Anitta? In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is hosting the temporary activation “Do You Speak Anitta?” starting on May 28. Visitors are invited to dive deep into the musical universe of the singer […]
SharpEnd / io.tt, the IoT solutions partner for consumer brands, has announced a new-look board to help guide the next stage of its growth following its latest capital increase led by Bain Capital-backed industry titan Fedrigoni. The board includes Norm Johnston, currently SVP, Head of Global Advertising Strategy for News Corp. Norm brings with him more […]
BBH London’s creative placement scheme is launching its fourth year, under the leadership of Nick Gill BBH London is on the hunt for ten of the UK’s most diverse creative minds to join The Barn, a fully-paid creative education course, designed to make the advertising industry more accessible. The eight month course was the creation […]
How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts. In […]