The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Further will push the boundaries of creative innovation across brand, content and experiences Branding agency DesignStudio, motion design studio Analog, and immersive experience pioneers Pixel Artworks have formed a new creative group, Further. Further will be able to support clients from brand and design work into best-in-class VFX, animation and content, with the added capability to deliver captivating immersive experiences. With expertise […]
Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]
Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]
F&F and BBH London showcase the perfect blend of fashion with everyday practicality in a new campaign led by a TV spot, Walkies. The new film under the Makes Fashion Sense brand platform begins with the unexpected twists and jerky pulls of a woman in her new linen two-piece, as she conducts the ultimate ‘fit […]
Pinterest is announcing today that Beth Horn has been appointed as UK Managing Director. Based in London, Horn will report to VP, Head of EMEA Sales, Milka Privodanova. Horn will be responsible for leading Pinterest’s sales strategy and execution in the UK. This includes leading the team and supporting relationships with advertisers to maximise the […]
North-West based design studio Into the Light have rebranded Regal, a leading UK wholesaler and distributor of FMCG products, based in Merseyside. The major rebrand is a key part of Regal’s ambitious growth plans for 2024 and beyond. The fresh, contemporary new look is based around a central smile logo, reflecting the business’s open, warm […]
MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel. How did […]
Leading creative agency VML today announced the appointment of Ryan McManus as UK Chief Creative Officer (CCO). McManus takes on the UK’s top creative role at an exciting time of growth following the merger of two of the world’s most powerful creative agencies. Sitting at the intersection of creativity and technology to create connected brands, […]
Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign called “Let Summer Come to You.” It was developed by the brand’s retained creative agency St Luke’s with Eat Creative, Ocado’s in-house creative team. The films feature customers who are out […]
