Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately […]
HSBC UK today announced the launch of its new campaign to showcase its enhanced HSBC Premier banking proposition. Everything’s Premier, created by VML UK, is HSBC UK’s most ambitious integrated campaign to date for the UK and highlights how a Premier account transforms everyday banking into an exceptional experience, offering unprecedented access to premium services […]
Leading brand design agency B&B studio hires three new designers, bolstering the agency’s creative expertise across visual identity, packaging design and brand world for consumer brands. Gali Lucas joins B&B studio as Design Director, having held previous roles at Vault 49 and Design Bridge. Ben Fullerton also joins B&B as Design Director, having previously worked […]
Clients Gain Access to Enhanced Digital Strategy and Execution as Beacon Joins Yes& Yes&—a premiere, full-service marketing and advertising agency based in greater Washington, DC, with hubs in Philadelphia and Chicago—announced today the acquisition of Beacon Digital Marketing, a leading digital marketing agency based in New York. This move strengthens Yes&’s ability to deliver world-class digital […]
Cornett has launched its latest creative for UK HealthCare to frame up the high stakes patients face with the help of the state’s number one hospital. The campaign’s hero spot, titled “I Shouldn’t Be Here,” tells the story of a resilient rock climber’s health care journey—taking charge of a life-threatening diagnosis by seeking the expertise […]
Chosen Mayo‘s Agency Humanaut Crafts Hilarious Clapback to Hellman’s Super Bowl Big Money “Harry/Sally” Update in Just Three Days with Orgasmic Avocados @chosenfoods We’re always up for a little friendly competition with Big Mayo, even during the Big Game. With good fats and simple ingredients, you’ll always be coming back for more 🥑🤭 ♬ original […]
The Social Lights, a leading social-first marketing agency, today announced the addition of a major brand to its client roster alongside a key executive appointment, marking a significant expansion of the agency’s capabilities and market presence. The agency has secured a partnership with Red Wing Shoe Co., adding to its impressive portfolio that already includes General […]
With ‘The Meaningful Logo’, Odido wants to connect athletes to the people that matter the most to them. During the year-long initiative, the Dutch telecom company plans to donate ad placements across several sports. Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These […]
Women’s health presents a huge and exciting opportunity, with many needs still unmet and demand for better solutions rapidly growing. Through Materna brand, Nestlé is focused on meeting the unique nutritional needs of women as they embark on motherhood. Nestlé seeks to make each milestone of this journey a positive experience, ensuring the health and well-being of both […]
In partnership with Dentsu Creative Italy and through the photography of Bill Durgin, this year Salone del Mobile.Milano presents itself as the place where the creative spirit of design reconnects with its true purpose: the human being. Watch the video “Thought for Humans”. Today design manifests in countless forms, embracing different uses and everyday situations. […]