Global socially-led creative agency We Are Social has hired one of the industry’s leading figures in influencer marketing, Thibault la Droitte, as director of influence in the UK, elevating the agency’s reputation as a leader in the space. La Droitte will be responsible for overseeing all aspects of influencer marketing for We Are Social, with a focus on […]
Independent Cincinnati agency wins top grocery retailer following competitive review Stop & Shop, a leading grocery retailer operating nearly 400 stores across New York, New Jersey, Connecticut, Massachusetts, and Rhode Island, has named independent agency Curiosity its new creative agency of record. The decision follows a multi-agency review process led by Mercer Island Group. Curiosity […]
England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]
The Danish Association of Engineers (FRI) raise attention to Denmark’s energy infrastructure to the most influential people in the country by hand-delivering ‘The Blackout Box’ filled, with alarming news. In FRI’s March 2024 State of the Nation Energy & Climate, a report on the condition of Denmark’s critical infrastructure, a striking statistic is clear: Denmark’s […]
Full-service creative agency Barrett Hofherr has launched a multimedia campaign for DXL, the largest integrated commerce specialty retailer of Big + Tall men’s clothing and shoes. The agency won the assignment in January and is creative AOR. Mediassociates handled the media planning and buying. 40% of the male population in the United States is considered […]
There’s more to America’s oldest QSR chain than classic All American Food in first brand campaign from agency Cornett A&W Restaurants are more than just convenient places to grab a quick bite to eat. Since 1919, they’ve been cherished community hubs where everyday moments turn into lifelong memories. This is the truth behind the QSR […]
Leading global digital marketing business Jellyfish, announces the appointment of Mayumi Tatsuta as Vice President of Creative, based in Los Angeles. This marks the first strategic move under the leadership of Global Executive Creative Director, Jo Wallace, who joined Jellyfish at the end of last year, bringing a wealth of experience across award-winning creativity. With […]
STOP THE TRAFFIK, the global charity dedicated to bringing an end to human trafficking worldwide, is unveiling its new brand identity, designed by Fold7Design. The organisation has succeeded in helping millions of people around the world over the past two decades but, after operating under the radar for much of that time, STOP THE TRAFFIK […]
New shopping app looks to tackle ever-growing cost of generating online orders as media rates rise and click to purchase falls. Advertising products on Big Tech platforms now taking up to 50% of retailers’ revenue, squeezing their margins and driving up prices for consumers. ChaChing® is a digital shopping platform currently in final stage of […]
B&B studio has worked with founder Caragh Keane to create SUPERKEEN, a food and wellness brand designed to support an anti-inflammatory lifestyle. Inspired by Caragh’s own diagnosis of auto-immune disease lupus, and her experiences with the ‘Auto Immune Protocol’ (AIP) way of eating, SUPERKEEN is launching with a range of allergen-free cereals powered by tiger […]