The UK’s leading independent media agency, Medialab, has made several senior hires to bolster its Data and Marketing Effectiveness team, further enhancing the agency’s industry-leading, data-driven offering. The agency’s Data and Marketing Effectiveness team has more than doubled in size in the last twelve months and accounts for 27% of its total headcount, demonstrating the […]
Brand transformation and creative change agency Born Ugly today announces the launch of its ‘Ugly Ducklings’ initiative to champion and showcase the raw ideas of emerging creatives throughout the country. The initiative sees Born Ugly partner with the Universities of Leeds, Lincoln, Salford, Norwich and Nottingham Trent to offer students outside of London an opportunity […]
Seasoned Executive with Experience Leading Top Agencies and Collaborating with Industry Stalwarts like Netflix, Warner Bros. and Disney Joins Evalla’s Advisory Board Evalla Advisors, a boutique investment banking firm focused on the marketing, digital media and e-commerce sectors, is pleased to announce the appointment of award-winning executive and strategic consultant Zihla Salinas Arbit to its […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]
Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the trusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members. The Let’s Do This platform and campaign, developed with St Luke’s, marks […]
Award-winning media & digital experience agency 26 announces it is becoming two specialised entities: 26PMX and 26 DX Leading digital experience and media agency 26, today announces a strategic transformation as it evolves into two specialised brands: 26PMX (Performance Marketing Experts) and 26 DX (Digital Experience). With an overarching ambition to enhance the already established […]
Independently conducted research from SharpEnd and Censuswide offers industry-first insights into the adoption of connected experiences by global brands in-store and on-product SharpEnd has today launched its much anticipated second Connected Experience Report, offering fully independent industry insights from UK and US c-suite executives at more than 1,000 Global brands across key sectors. The Report […]
The digital ad platform renews its commitment to cutting-edge technology and great customer service Programmatic enabler Limelight Inc., formerly Project Limelight, has announced a rebrand as it celebrates its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine human […]
Former Washington Post executive promoted to VP of Revenue role at brand lift measurement company Brand Metrics. Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces that Kristen Friesen has been promoted to VP of Revenue for North America. Kristen joined Brand Metrics 12 months […]
CHILLI, the Leeds-based brand strategy and design agency which forms part of IMA-HOME, has appointed Emma Salvesen to the new role of Client Director, following a period of business growth. L to R: Jess Kaye & Emma Salvesen She joins from Born Ugly, where she has worked for three years as Client Director. At CHILLI, she […]