GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and […]
BIRD London is excited to unveil the latest campaign for Ahmad Tea, titled The World’s Cup of Tea, designed to drive brand awareness, increase consideration, and highlight the brand’s impressive global reach. Ahmad Tea, one of the world’s leading tea brands, is actively expanding its presence in over 90 markets worldwide, and this campaign solidifies […]
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]
Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs […]
Purina, St. Louis City SC, and global experiential agency Momentum Worldwide have made their mark at the prestigious Clio Sports Awards, taking home an impressive seven accolades for the innovative Purina Club, the first-ever permanent pet-friendly seating section in a Major League Soccer (MLS) stadium. Purina’s belief that pets and people are better together has […]
Creative agency Majority is showing a more selfish side to Santa to tout the deliciousness of Mondelēz International’s Swedish Fish candy in a new holiday campaign. The work will run online throughout North America until New Year’s. The agency won the Swedish Fish project earlier this year. 50-second, :15 and :06 spots will run on YouTube, Facebook, TikTok, and Instagram. In […]
Make a super fan’s Christmas this year with Topps’ Fan Sets from Man City, Man United, Liverpool, Chelsea and Arsenal – a must have for any die-hard fan! Topps, the premier trading card brand of Fanatics Collectibles, have today announced new highly anticipated 2024/25 Fan Set Trading Card Collections from Chelsea, Liverpool FC, Arsenal, Manchester City and for the […]
The campaign sparks meaningful conversations about the challenges families face when the roles reverse, and they must care for those who once cared for them O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on the act of caring for loved ones as a natural part of life’s journey […]
Stirring film from agency StrawberryFrog and anthem from Grammy-nominated/native Maryland hip hop artist Logic features young singers from Baltimore-area music school LifeBridge Health, a leading health system in Maryland, teamed with purpose-driven creative agency StrawberryFrog to launch “Stop the Iron Pipeline,” an initiative that aims to make Marylanders aware of illegal gun trafficking and encourage […]
Agency Humanaut continues to position the brand as the air-care experts Blueair has launched the new ComfortPure 3-in-1, the most powerful 3-in-1 air purifier. To demonstrate the product’s unmatched performance, creative agency Humanaut has developed a new campaign to further cement the brand as the air-care experts. Created in partnership with agency Humanaut and directed by Barlow Jacobs, the […]
