Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]
A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]
Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community. Oatly, well-known for provocative and innovative campaigns, appointed Jellyfish after a characteristically […]
Business headed up by ex-Weetabix head of marketing, Gareth Turner, exceeds year one turnover target. Just 18 months after opening, Big Black Door is celebrating several milestones. Founded by ex-Weetabix head of marketing Gareth Turner, the business has already achieved triple digit growth, bolstered its team, and recently added The Wine Society to its impressive […]
The appointment of the former Activision Blizzard creative leader signals the agency’s massive growth and innovation globally Today, creative agency network Droga5 is announcing the appointment of multi-industry leader Pelle Sjoenell as its newest Worldwide Chief Creative Officer, effective immediately. Known for his award-winning work and creative leadership at BBH Worldwide and Activision Blizzard, in […]
Havas’ new global brand and design network launches alongside a new proprietary study, Citizen Brands, an evidence-based brand and design framework created to help brand leaders meet the needs of both the individual and wider society. Havas today announces the launch of the Conran Design Group network, a new global offering dedicated to brand and […]
Today sees the launch of AIN’T, a new brand communication creative shop for the new creative landscape. Founded in Milan, but working globally, by Jorg Riommi, former Chief Creative Officer of Publicis Groupe Central and Eastern Europe (CEE), AIN’T aims to underpin the combination of human ingenuity and ever evolving technological advancement. An agency confident […]
CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]
Maglio also assumes the role of Cheil North America President, while continuing to serve as McKinney CEO Joe Maglio comes to digital creative agency Barbarian on the heels of a hot streak at the creative, media and influencer agency McKinney, where he will continue to serve as CEO. Over the past five years, Joe tripled […]
Gordon’s arrival sets stage for continued growth overall in 2024 In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity, has added Emily Gordon as its director of client services. As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the […]