UPrinting Taps The Grist for Disruptive “Get it Right the First Time” Marketing Campaign

UPrinting Taps The Grist for Disruptive “Get it Right the First Time” Marketing Campaign

Independent full-service brand and marketing agency The Grist has launched the first new campaign for new client UPrinting demonstrating the meaning of printing it right the first time, according to Chief Creative Officer, Dan Madsen. Madsen explains, “When it comes to your print job, there are a lot of little things that can go wrong. […]

The Paddy Irishman Project, a creative arts partnership between Irish Creative Agency The Brill Building and photographer Ross O’Callaghan, Confronts Stereotypes by securing Worldwide Trademark of the phrase ‘Paddy Irishman’ for St. Patrick’s Day

The Paddy Irishman Project, a creative arts partnership between Irish Creative Agency The Brill Building and photographer Ross O’Callaghan, Confronts Stereotypes by securing Worldwide Trademark of the phrase ‘Paddy Irishman’ for St. Patrick’s Day

The Paddy Irishman Project, a creative arts partnership between photographer Ross O’Callaghan and award-winning Irish creative agency, The Brill Building launched in 2023 to address enduring misconceptions about Ireland and the Irish. To mark St. Patrick’s Day 2024, The Paddy Irishman Project has secured the worldwide rights to the phrase ‘Paddy Irishman’ with the copyright […]

All Star Cast to Front People’s Postcode Lottery’s April Draw Campaign in New Cross-Broadcaster Deal from the7stars

All Star Cast to Front People’s Postcode Lottery’s April Draw Campaign in New Cross-Broadcaster Deal from the7stars

People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws – their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from 15th – 31st […]

FCB CHICAGO APPOINTS CHIEF CREATIVE OFFICER

FCB CHICAGO APPOINTS CHIEF CREATIVE OFFICER

FCB Chicago today announces the appointment of Pedro Pérez as Chief Creative Officer. The appointment follows the promotion of Andrés Ordóñez to Global CCO, as Susan Credle begins her transition into a historic new role as the first-ever Creative Advisor for IPG, announced last month. As Chief Creative Officer, Pérez will be partnering closely with FCB […]

Barrett Hofherr Named AOR of Specialty Apparel Retailer DXL Group

Barrett Hofherr Named AOR of Specialty Apparel Retailer DXL Group

Barrett Hofherr has been named Agency of Record for DXL Group, the leading specialty retailer of men’s Big + Tall apparel. The search was conducted in January at DXL headquarters in Canton, Mass., with no consultant. Mediassociates was awarded media duties in a separate review. Barrett Hofherr will handle all U.S. advertising for DXL moving […]

Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’

Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’

Meet ‘Brahma Phone’: A phone created by a brand who understands everything about Carnival and nothing about cell phones AMBEV’s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy […]

HAVAS ACQUIRES AWARD-WINNING SOCIAL FIRST MARKETING AGENCY WILDERNESS

HAVAS ACQUIRES AWARD-WINNING SOCIAL FIRST MARKETING AGENCY WILDERNESS

UK-based Wilderness will join Havas Play, supercharging Havas’ global social offering and enhancing existing capabilities to help clients better connect with their audiences through meaningful content and experiences. Havas today announces the acquisition of Wilderness, bringing deep social marketing expertise to Havas globally and enhancing the existing social media services offered within Havas Village London, […]

Voting Schmoting – Real Hackney Dave’s new show encourages people to hit the polls

Voting Schmoting – Real Hackney Dave’s new show encourages people to hit the polls

Iconic London-based artist David Buonaguidi, aka Real Hackney Dave, is launching a major new art show called Voting Schmoting as we head into an election year to encourage people to hit the poll stations in the capital’s Mayoral vote in May, and at the next General Election. Ad man turned printmaker Buonaguidi spent 35 years […]