The partnership enables Avid’s partners to measure the true impact of campaigns and understand brand uplift across the marketing funnel Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content, to provide unparalleled insights into […]
Say It Without Flowers was created by a group of Mums at McCann Manchester within 24hours of hearing news that a vital parental mental health charity, The Smile Group, was at risk of closure due to lack of funding. The SMILE charity set up over 13 years ago by two Mums provides invaluable support across […]
Branding agency collaborates with local primary school on creative window display Branding agency WMH&I has unveiled a striking new studio window display inspired by and designed in collaboration with its neighbours, Dallington School, to highlight that creativity flourishes at any age. The vibrant display, which will be on show from March to May, has been […]
Jane Holding is promoted from Client Managing Director to Chief Client Officer for Publicis Media UK Publicis Media UK today announces Jane Holding as Chief Client Officer in a newly created role. Holding is promoted from her current role as Client Managing Director on the Samsung media account and will continue to work closely with […]
The V&A and adam&eveDDB have launched a new campaign to showcase the incredible breadth of the V&A’s permanent collection of over 2.8 million objects, which tell a 5,000 year old story of creativity, spanning every creative discipline. “If you’re into it, it’s in the V&A” is designed to drive mass re-appraisal and tap into people’s […]
Thomson Reuters (TSX/NYSE: TRI), a global content and technology company, today announced an updated brand, representing its commitment to address the needs of professionals operating within an ever-evolving landscape. Undergoing the first brand refresh in 16 years, the new Thomson Reuters brand further signifies its commitment to investing in market-leading products and technology that leverage […]
New ‘Parlez-Vous Vestiaire Collective?’ Campaign — Created By Agency Accompany Creative — Focuses On Pre-loved Luxury Fashion Marketplace’s Global Reach, Low Buy/Sell Fees, and Trust Vestiaire Collective, the world’s leading global platform for pre-loved luxury fashion, is launching its latest ad campaign as part of its expansion strategy in the United States, where interest in […]
Air Landline™, the challenger telecommunications brand, today launches a new weekly spoof podcast series, ‘Diary of a Local Entrepreneur’. A parody of ‘Diary of a CEO’, the video podcasts feature hapless, flawed business founder, Paul, interviewing other local entrepreneurs while unwittingly revealing his own struggles. Dirty Jack, a creative agency that creates attention-grabbing video ads, […]
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]
Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, launches the new #ShareTheCare brand positioning and movement for Philips Avent, calling on families, friends, and communities to help moms and all new parents share the care, so they can prioritize their well-being and self-care to provide the best care for baby. The […]