Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, today unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech Themes Survey¹, insights from the […]
Presented as ‘the ultimate break’ for gamers, the Saudi Arabian-based beverage brand’s ‘Trigger Mug’ is a true extension of the gaming experience — and a collectible item that showcases Rabea’s bold brand identity Rabea, a heritage Saudi Arabian tea brand unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology with the long-standing Saudi culture […]
Morin Oluwole, luxury leader from Meta, brings two decades of expertise to accelerate Brandtech Group company’s growth and product innovation. MOBKOI, the premium mobile advertising platform and a key part of the Brandtech Group—the world’s top Gen AI marketing company—welcome Morin Oluwole as Board Advisor. A former Director & Global Head of Luxury at Meta, […]
Playful social and digital work promotes brand’s premium Gift Boxes for any occasion The holidays can be a magnet for lacklustre, forgettable gifts that ultimately end up collecting dust. This season, instead of socks and candles, ButcherBox is unwrapping a much better gifting option – delicious, responsibly raised meat and seafood – with the help […]
Fueling expansion into entertainment-led content for the independent agency Today, independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands. With a stellar list of client work including; Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder, award-winning The Outfit […]
In Belgium, around 300 cyclists are injured every year in collisions caused by car doors swinging open. The recent accident involving two times Olympic Gold medal winner Remco Evenepoel, who collided with a bpost van while riding his bike last week, highlights the urgent need for action. The incident prompted bpost and mortierbrigade to introduce the […]
The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]
Entertainment specialist elevenfiftyfive has created an industry-first, festive in-store experience for iconic premium chocolate brand, Toblerone, at London’s iconic luxury landmark department store Selfridges. The partnership between Selfridges, and Toblerone comprises two unique activations; a dedicated shop window at the entrance of the iconic store, featuring for the very first time a speedboat wrapped in Toblerone gift […]
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and […]
BIRD London is excited to unveil the latest campaign for Ahmad Tea, titled The World’s Cup of Tea, designed to drive brand awareness, increase consideration, and highlight the brand’s impressive global reach. Ahmad Tea, one of the world’s leading tea brands, is actively expanding its presence in over 90 markets worldwide, and this campaign solidifies […]
