Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what they can do themselves to prevent littering.
McDonald’s Norway Shows Its Ugly Side In A New Anti-Littering Campaign
After a conversation with his daughter, Paulo Areas (Forever Beta CCO) realised the word ‘Cookies’ used by websites to capture data was extremely misleading to children.
Why wouldn’t a child click yes on such a delicious name?
The independent London agency is also calling for the Government to change the term ‘Cookies’ to something less misleading to help educate the next digital generation
Forever Beta Creates Plug-In So Websites Can Quickly Change The Word “Cookies” To “Data Collectors” To Stop Misleading Children