This might be hard for some brand managers to hear, but consumers don’t care about your brand or product. They don’t care about your ice cream, your hospital’s award-winning staff, or your pale ale’s “exceptional balance of seasonal flavors.” At least, not the way you might be presenting those topics. Consumers just want to be […]
Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1. An accessible guide to the art of Public Relations, the book is aimed at helping small businesses take on the key business function of public relations with confidence. Powerfully Practical PR retails for […]
Manifest Partner Helen Kenny has been promoted to become the independent group’s first global COO, overseeing its six studio teams and its continued service expansion Global brand communications group, Manifest has today announced the appointment of its first Chief Operating Officer. Helen Kenny has been promoted to the group position, and is now responsible for […]
Brand designer, Val Toch joins Lewis Moberly as Creative Director this month. Val joins from Jones Knowles Ritchie where he has been Design Director for the past four and half years responsible for projects with clients which include PepsiCo, Ocado, Mars Wrigley, Costa Coffee, Danone and AB InBev. A highly experienced integrated brand designer, Val has […]
McCann London announce Aaron Harridge as the agency’s new Head of Strategy, and long-standing McCanner, Jonathan Brown, as Head of Strategic Product. Harridge and Brown are the first leadership appointments made by McCann London’s CSO Mel Arrow since her arrival at the agency in June 2023. Starting at McCann London in February, Harridge will work […]
STORMBRANDS, the branding, design and communications agency, has set Invicta Finance up for future growth with a new and dynamic brand. A bold new creative platform for the boutique asset finance advisory firm is centred around the idea of ‘Partners in Ambition’. Invicta Finance is active in business aviation, yachting and high-end real estate, serving […]
Thirteen years after founding Little Black Book (LBB) and quietly building a UK-headquartered business with a global footprint and + £3 million turnover, CEO Matt Cooper recently revealed a new digital archive for advertising agencies, production companies and businesses in the creative industries alongside a carefully planned UX redesign of the online platform. Founder and […]
The collaboration will lead to the launch of an innovative and broad-reaching carbon measurement tool powered by Scope3 data to aid sustainability efforts across paid media Global digital marketing business Jellyfish today announces a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help […]
Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention – empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic today announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery. Initial tests have demonstrated that […]
Designit, the Wipro-owned global experience innovation agency, has bolstered its creative team in its Copenhagen studio with the appointment of Mikkel Lemvig as creative director, and the promotion of Niklas Mortensen to head of design. Lemvig will report to head of studio, Frida Setterberg, while Mortensen will step into the European leadership group reporting to Designit CEO Nic Parmaksizian. The appointments […]