McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

View the six-episode YouTube series here McDonald’s Denmark has launched a new youth series, “Everything changes”, which spotlights the fact that a job at the country’s leading burger chain offers more than you might think. In the 6-episode web series, McDonald’s portrays how everything changes when you are young and get your first job, and […]

South West creative technology studio bolsters senior team with quartet of new hires 

South West creative technology studio bolsters senior team with quartet of new hires 

BIMA award-winning Aer Studios announces key appointments following a year of growth  Following a year of significant growth and new client wins, BIMA award-winning creative technology studio Aer Studios bolsters its tech and leadership team with four key appointments, planning for further growth in 2024.  Image: Aer Studios’ key appointments. From Left to Right: Max […]

Former Brandon Director launches new FMCG Branding Agency

Former Brandon Director launches new FMCG Branding Agency

Simon Ellis, former Client Services Director at Brandon, has launched Into The Light – a new, strategic FMCG branding and packaging design agency based in the North West. The Manchester and Liverpool-based agency is already working with high profile clients Birdseye and Symington’s on projects set to launch in 2024. Simon is joined by Kate Bermingham, formally […]

Utiq announces UK launch, appoints Sara Vincent as MD, UK

Utiq announces UK launch, appoints Sara Vincent as MD, UK

Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation.  Utiq, […]

Key industry players come together to create Fusion Pale Ale – a beer brewed by the community, for the community.

Key industry players come together to create Fusion Pale Ale – a beer brewed by the community, for the community.

This February 8th, a handful of the beer industry’s leading players are coming together to launch Fusion Pale Ale, a keg-only 5.1% Pale Ale, to encourage people back into pubs and bars. The beer is a result of a cross-supplier collaboration – between renowned Manchester-based brewery Track Brewing Co., the world’s largest 100% grower-owned hop […]

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood, the global design consultancy owned by MSQ, has appointed industry heavyweight Daniel Binns as its new Global CEO, to help the agency deliver on its international ambitions and cement its position as one of the industry’s foremost creative design businesses. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part […]

Movement Strategy Sidesteps #Skintok Movement with Comedic New Influencer Campaign for Curology

Movement Strategy Sidesteps #Skintok Movement with Comedic New Influencer Campaign for Curology

With “The Curology Emergency Spot Patch Hotline”, skincare brand asks social media users: “What’s your skincare crisis?” On TikTok, skincare enthusiasts flock to popular hashtag #skintok to get a dose of the latest trends. But Curology hoped to reach a new audience beyond skincare enthusiasts, teaming with social agency Movement Strategy to launch “The Curology […]

Yamamoto Welcomes Michael Stelmaszek as Chief Creative Officer

Yamamoto Welcomes Michael Stelmaszek as Chief Creative Officer

Michael Stelmaszek is joining full-service creative agency, Yamamoto, a Stagwell (NASDAQ: STGW) company, as Chief Creative Officer. Stelmaszek, who wrote “The Middle,” the 2021 Jeep Superbowl ad featuring Bruce Springsteen, brings extensive experience with CPG, automotive, financial services and healthcare brands to the Minneapolis-based agency. Stelmaszek’s creative leadership chops, professional network and keen eye for […]

Cancer Research UK’s Race for Life unveils new brand and campaign to refresh the popular event series

Cancer Research UK’s Race for Life unveils new brand and campaign to refresh the popular event series

Race for Life launches ‘Life is worth Racing for’ 2024 campaign Cancer Research UK’s flagship event series, Race for Life, has undergone a brand refresh to modernise and future proof the series.  The UK’s biggest fundraising event series, which raised £33m in 2023, is returning this year with a bold new creative and a shift […]